Twitter Ads suit smaller companies perfectly and offer excellent targeting
From the beginning, Twitter has been underestimated by many companies, focusing on Facebook and refraining…
The best share times for social media
Timing is always crucial and of course applies to social media as well. Depending on…
Digital Journalism World 2015: Go viral to enhance your news network
Meet Asia’s news media professionals (digital editors, news producing and news design teams,, as well…
LinkedIn to buy online education company lynda.com for $1.5 billion
LinkedIn announced that it has entered into an agreement to acquire lynda.com, a leading online…
Paid Media and Owned Media are converging
What role do paid, owned and earned media play on the way to purchase? The…
Ooredoo’s Indosat and Facebook Launch Internet.org in Indonesia
Indosat, a member of Ooredoo Group, and Facebook have partnered to launch Internet.org in Indonesia…
Smart social marketers think ‘mobile first
Whoever is active on the social media channels today, has to take into account the…
Sparkline partners with Gigya, uberVU and Ooyala to broaden its data analysis expertise
Singapore-based data analytics consultancy Sparkline has announced partnerships with three of the world’s most innovative…
EU Commission files complaint against Google
The EU Commission has filed a formal complaint for violation of European Competition Law against…
Dozens of content ideas for social media success
To score with content on social networks, it is not only required to hava a…
Instagram attracts companies due to its avid users
According to the second annual Intelligence Report Social Platforms of L2, a social media shakeout…
Emarsys brings intelligent automation to Facebook Ads
Social Ads, an innovative new product from Emarsys, enables brands to target customers via highly…
Social media shortcuts you should know
Asian eMarketing has stumbled across Jamie Spencer’s 2015 Social Media Shortcuts Guide, which we find…
AccuWeather completed integration of user-generated content (UGC) in StoryTeller
AccuWeather, a global leader in digital media, developed the unique StoryTeller Interactive Touchscreen Solution that…
Social media needs more commitment rather than (just) reach
Involving the users in the dialogue is essential to exploit the potential of social media;…
New API connects brands, chat applications and service platforms, to reinvent customer engagement
The cloud communications company Nexmo announced the world’s first API that allows brands to engage…
The social media history at a glance
Social networks permeate our lives – whether personal or professional – making it worth the…
Being spoilt for choice with social Media
Social media differs from the traditional mass media primarily due to interactions it is based…
Social media is not enough – holistic communication strategies needed
Earned Media was the big buzzword in the recent past. After Facebook is increasingly becoming…
Social media user typologies
According to the latest study from Statista, worldwide there are approximately 1.6 billion users active…
Fortune 500 embrace the social media age
The University of Massachusetts Dartmouth investigated again how the Fortune 500 use social media. The…
Top10 social media success factors
Since social media is and will remain one of the key topics in online marketing,…
Be on the qui vive of social media security to avoid threats
Social media managers are faced with a number of security threats. According to a survey…
WPP’s Data Alliance and Facebook launched new audience building and measurement tools
The partnership across WPP operating companies, including GroupM, Kantar Worldpanel and Wunderman’s KBM Group, is…
AMES 2015 confirmed first line-up of top speakers
A line-up of top brand strategists from across Asia Pacific will take to the stage…
Appointments & announcements
Amobee, the company defining digital marketing, has announced the appointment of Carl Nawagamuwa as VP,…
Duo-sensual sales approach with videos in email marketing
The use of video in email marketing is from a technical point of view controversial,…
What’s next for Meerkat’s mobile video live streaming app?
For quite some time now mobile video is fast-paced and not a niche phenomenon anymore….
Pioneer and trendsetter in video conferencing continues to power human collaboration
Whether you want to improve communications, increase productivity, or enhance your corporate culture, nothing is…
Outbrain to supply sponsored content recommendations across ESPN properties
Outbrain, the world’s largest content discovery platform just announced an exclusive multi-year global deal with…
Video positively impacts demand generation, eCommerce, brand awareness, and social media engagement
“Once a nice-to-have, video is becoming a fundamental part of any content marketing strategy”, Linda…
Vigorous demand for online videos drives the need for effective strategies
The increasing use of Internet protocol (IP) enabled devices has fuelled massive video consumption and,…
Embedded videos are legal, states the European Court of Justice
The European Court of Justice recently decided that the embedding of a protected work in…
Paid micro-videos will go mainstream
The digital media experts at Millward Brown once again tried to forecast the most meaningful…
Affordable all-in-one premium solution – the Userful Network Video Wall
Userful Corporation, an industry leader in centralized, interactive display software, has launched the world’s first…
The most successful social video brands in 2014
Activia has been crowned the most successful brand in social video last year by Unruly…
Five requirements online videos should meet to succeed
Online videos are one of the drivers in digital marketing. Recent studies show that when…
Accedo VIA 2.0 boosts multiscreen video services
Accedo, the global market leader in TV application solutions, last month has launched its newest…
AccuStream Research: Global net revenue for digital video adtech providers soared in 2014
Digital video adtech marketplaces booked $7.3 billion in 2014 global net revenue. With ecosystem-wide comparable…
What insights digital marketers could take home at eTail Asia 2015
Listening to a wide range of eCommerce experts at eTail Asia 2015 in the past…
Video Ads: Real specialty or patronized sprinkling?
Video ads and moving images make the Internet richer – but only if they are…
Nearly 440 million people in China watch digital video
Fast growth in video viewing on desktop, laptop PCs, and more recently on mobile devices,…
Visual storytelling as universal remedy against boredom
To stand out from the mass of online content, good texts alone are no longer…
Encrypted video traffic is now optimized by Opera
Opera Software recently revealed that encrypted video, also known as HTTPS video, have been increasing…
What makes a Youtube spot successful?
Millward Brown, on behalf of Google, recently analyzed what factors make video advertising a viral…
HOOQ, Asia’s Video-on-Demand Service, debuts in the Philippines
Just one week after its establishment, HOOQ, Asia’s video-on-demand service, announced that it is kicking…
WebRTC: Better guidance with video chats
Online shopping continues to grow, as well as online banking, but many customers are missing…
Appointments & Announcements
The international communications consultancy, Bell Pottinger, announced the appointment of its new Partner, Adeline Goh,…
