Just the fact that your company implemented a marketing automation tool does not necessarily mean…

As in any other department, time, budget and resources are limited in marketing and that…

Big data is on everyone’s lips. The amount of data, which is collected by companies,…

According to one of eMarketer’s latest studies, total media spending will grow most quickly in…

Local Measure, the company that helps businesses understand and manage the social conversations and influencers…

With a spectacular IPO last month, the Chinese company Alibaba has been slingshot into the…

Whether phone, instant messenger (IM), email, Facebook or fax, we all have our preferred communication…

Users nowadays are to be found in a variety of digital channels, which increases the…

Sitecore®, the global leader in customer experience management, announced recently Sitecore 8, the next version…

Affiperf, Havas’ programmatic pure player, extends boundaries of programmatic buying with the introduction of the…

Campaign and content agency Seven46 has announced that it is establishing a presence in Japan,…

End of last month Google pulled the plug on Authorship that allowed linking up content…

Over 50% of the global population will have Internet access within three years’ time, with…

The Internet is becoming more and more multimedia-based and the leader remains – as always…

MobiMunk answer the question with a clear yes, saying that with all the fuss about…

For quite some time already, Google shows website operators no longer which search terms brought…

More than four years ago, Adobe launched SearchCenter+, which actually at that time belonged to…

When it comes to driving internet users to a website, nothing beats organic search, according…

Security and public safety organizations shouldn’t waste resources anymore with the process of reviewing hours…

Kenshoo, the global leader in predictive marketing software, has been ranked as the top search…

The CMO Council and Adobe released their third annual “APAC Digital Marketing Performance Dashboard” this…

The battle of the giants for the pole position as the number one online source…

Lots of time has been spent on how to achieve viral campaigns in the past…

As the study “State of Retailing Online” of Shop.org and Forrester Research points out, search…

The digital world is teeming with information, yet a lot of it cannot be found…

Google already introduced a tool for advertisers to upgrade to Shopping campaigns quickly and easily….

User-friendliness, responsive web design, concise URLs and quality content are important cornerstones of successful search…

Due to so-called brandbidders, well known brands lose millions annually, although through proper management up…

In the future Google wants to provide answers to specific questions – which is why…

Publicis Groupe and Adobe announced a strategic partnership to deliver the Publicis Groupe Always-On Platform™,…

More than ten years after its arrival, Net Promoter Score or NPS has now entered…

Initiated by the former president S. R. Nathan in 2004, YRP’s mission is to help…

Search engines have become essential for doing business, since hardly any Internet user can dispense…

It is highly recommended to use the SMART-method when formulating your SEO goals, as it…

Whether it’s about increasing traffic, boosting conversion or maximizing revenue, bid optimization is one of…

SEO is permanently evolving, but certain basics stay the same: Whether a fashion shop, a…

A cover story and opinion editorial in the Chief Marketing Officer (CMO) Council’s quarterly digital…

The international communications consultancy Bell Pottinger has announced the appointment of a former senior British…

vjoon GmbH, a leading global provider of software solutions for digital content management, is worth…

Contextual marketing refers to online and mobile marketing that provides targeted advertising based upon user…

Nobody likes copycats and plagiarism, but you should balance the pro and cons of copyright…

Traditional display advertising, such as banners, pop-ups or overlays, are increasingly perceived by users as…

According to the digital experts of eprofessional, Content Marketing is currently the most important trend…

Gartner listed 20 leading systems in its last Magic Quadrant for WCM and mentioned a…

Konica Minolta Business Solutions Asia just launched its Enterprise Content Management (ECM) Solution, a dynamic…

Effective content marketing is imperative to demand generation because it helps create product demand, as…

Banner blindness, and advertising blindness in general, are not uncommon and actually long-known phenomena. Kind…