Marketing automation requires experience and resources
Just the fact that your company implemented a marketing automation tool does not necessarily mean…
How to use Marketing Automation to achieve more leads generation
As in any other department, time, budget and resources are limited in marketing and that…
From big data to the right data – The key is to be able to filter the right information
Big data is on everyone’s lips. The amount of data, which is collected by companies,…
Asia-Pacific’s fast-growing economies make for fast-growing ad spending
According to one of eMarketer’s latest studies, total media spending will grow most quickly in…
Local Measure adds Hootsuite content publishing feature to its platform
Local Measure, the company that helps businesses understand and manage the social conversations and influencers…
Alibaba succeeds by taking the consumer center stage
With a spectacular IPO last month, the Chinese company Alibaba has been slingshot into the…
Real-time Decisioning: State-of-the-Art Marketing Automation
Whether phone, instant messenger (IM), email, Facebook or fax, we all have our preferred communication…
Effective digital marketing through integrated campaign management
Users nowadays are to be found in a variety of digital channels, which increases the…
Sitecore simplifies marketing with newest upgrade, Sitecore 8
Sitecore®, the global leader in customer experience management, announced recently Sitecore 8, the next version…
Affiperf Meta DSP: The world’s first real-time, agnostic system to operate seamlessly across multiple Demand Side Platforms
Affiperf, Havas’ programmatic pure player, extends boundaries of programmatic buying with the introduction of the…
Appointments & Announcements
Campaign and content agency Seven46 has announced that it is establishing a presence in Japan,…
Google Authorship: Eulogy and lament of its premature death
End of last month Google pulled the plug on Authorship that allowed linking up content…
Half the world will be online by 2017, UN Broadband Commission revealed
Over 50% of the global population will have Internet access within three years’ time, with…
Video SEO: The Why and How
The Internet is becoming more and more multimedia-based and the leader remains – as always…
Is it time to be prepare for increased smartphone search activity?
MobiMunk answer the question with a clear yes, saying that with all the fuss about…
The keyword is dead, long live the landing page!
For quite some time already, Google shows website operators no longer which search terms brought…
Adobe SearchCenter+: Comprehensive, revenue-driven search marketing management
More than four years ago, Adobe launched SearchCenter+, which actually at that time belonged to…
eMarketer.com: Organic search drives more than half of website traffic referrals
When it comes to driving internet users to a website, nothing beats organic search, according…
NICE Suspect Search detects targets in a matter of minutes
Security and public safety organizations shouldn’t waste resources anymore with the process of reviewing hours…
Kenshoo named #1 Search Engine Marketing and Social Media Marketing Supplier by Internet Retailer
Kenshoo, the global leader in predictive marketing software, has been ranked as the top search…
New research from CMO Council and Adobe reveals widening gaps in digital marketing maturity
The CMO Council and Adobe released their third annual “APAC Digital Marketing Performance Dashboard” this…
Amazon vs Google: Fight for the sole lead
The battle of the giants for the pole position as the number one online source…
Five downsides of a viral launch
Lots of time has been spent on how to achieve viral campaigns in the past…
Global search engine advertising campaigns on the rise
As the study “State of Retailing Online” of Shop.org and Forrester Research points out, search…
Spikes Asia 2014
Fuuzle: New supplier of information from across the globe
The digital world is teeming with information, yet a lot of it cannot be found…
ATTENTION: Google’s Product Listing Ads (PLA) campaigns change to Shopping campaigns
Google already introduced a tool for advertisers to upgrade to Shopping campaigns quickly and easily….
Seek, and ye shall find!
User-friendliness, responsive web design, concise URLs and quality content are important cornerstones of successful search…
Keyword pirates steal millions in revenue, according to AdPolice
Due to so-called brandbidders, well known brands lose millions annually, although through proper management up…
Semantic search ousts keyword based search
In the future Google wants to provide answers to specific questions – which is why…
Vive la différence! Vive l’unicité!
Publicis Groupe and Adobe announced a strategic partnership to deliver the Publicis Groupe Always-On Platform™,…
Net Promoter Score (NPS): Standing the test of time in Southeast Asia
More than ten years after its arrival, Net Promoter Score or NPS has now entered…
UM Singapore launches the annual Yellow Ribbon Project (YRP) with Selfie Challenge
Initiated by the former president S. R. Nathan in 2004, YRP’s mission is to help…
Search engines’ modus operandi
Search engines have become essential for doing business, since hardly any Internet user can dispense…
Set your SEO targets well by using the SMART method
It is highly recommended to use the SMART-method when formulating your SEO goals, as it…
Flexibility is key to succeed in search engine marketing
Whether it’s about increasing traffic, boosting conversion or maximizing revenue, bid optimization is one of…
10 tech-savvy tips to boost your search ranking
SEO is permanently evolving, but certain basics stay the same: Whether a fashion shop, a…
Embracing marketing technologies and ownership of customer experience gives CMOs more strategic insight and ability to justify spend
A cover story and opinion editorial in the Chief Marketing Officer (CMO) Council’s quarterly digital…
Appointments & Announcements
The international communications consultancy Bell Pottinger has announced the appointment of a former senior British…
New vjoon K4 version optimizes user experience and accelerates publishing processes
vjoon GmbH, a leading global provider of software solutions for digital content management, is worth…
Contextual Content Marketing exploits the power of data to maximize relevance
Contextual marketing refers to online and mobile marketing that provides targeted advertising based upon user…
Creative Commons Licenses solve copyright issues
Nobody likes copycats and plagiarism, but you should balance the pro and cons of copyright…
Native Advertising: When advertising becomes real content
Traditional display advertising, such as banners, pop-ups or overlays, are increasingly perceived by users as…
Trends in 2014: Content Marketing beats Mobile Marketing
According to the digital experts of eprofessional, Content Marketing is currently the most important trend…
Question your CMS and sound things out as part of your digital marketing strategy
Gartner listed 20 leading systems in its last Magic Quadrant for WCM and mentioned a…
Konica Minolta Enterprise Content Management (ECM) redefines document security and compliance
Konica Minolta Business Solutions Asia just launched its Enterprise Content Management (ECM) Solution, a dynamic…
Marketo’s tips on content development to generate demand
Effective content marketing is imperative to demand generation because it helps create product demand, as…
Content blindness – how can it be overcome?
Banner blindness, and advertising blindness in general, are not uncommon and actually long-known phenomena. Kind…
