Data is a dime a dozen and have the power to optimize marketing
This month Asian eMarketing focuses on what marketers can achieve with data, the more so…
Increasing investment and strong growth potential for ‘Big Data in Marketing’
A recent study by Forbes Insights, Rocket Fuel and Spencer Stuart presents the latest developments…
Data-driven Marketing and the pitfalls you should avoid
The conflict between strategy and implementation, humans and technology, as well as between marketing and…
ESI International releases Top 10 Trends in Business Analysis
The global project-focused training company, ESI International, announced the release of its top 10 trends…
How successful is your eCommerce business in Asia?
Asia’s fastest growing, most popular and upcoming online retailers meet on the 11-12 March 2015…
Appointments & Announcements
OMD has announced the appointment of media and marketing specialist Nathan Young to the position…
Silverpop’s Key Marketing Trends for 2015: What’s the next big evolution in marketing
According to Silverpop’s predictions, customers and prospects will be shopping online and engaging with businesses…
PwC: ASEAN CEOs most optimistic about Global Economy for 2015
At the opening of the World Economic Forum Annual Meeting in Davos, Switzerland last week,…
CyberArk’s Security Predictions for 2015: Data security breaches grow more acute
We covered McAfee Labs’ 2015 Threats Predictions report earlier this month that nimbly depicted increased…
Salesforce reveals top priorities for marketers in ‘2015 State of Marketing Report’
The world’s No. 1 CRM company, Salesforce.com, released its 2015 State of Marketing report, based…
5 Key Trends that will shape Asia-Pacific Marketing in 2015
We all know that there has been a massive shift in the way we do…
adMingle launched as Singapore’s first influencer marketing network
adMingle, Europe’s premier social media influencer network, has launched as Singapore’s first influencer marketing network…
Digital Storytelling
“Digital storytelling” describes the practice of using digital tools to tell a story, hence, you…
SpatialBUZZ urges Asian operators to boost loyalty and cut churn issues by embracing CEM
Mobile network operators across Asia have been urged to make 2015 the year of CEM…
Komli Brand offers display, rich media and video solutions seamlessly across devices
The digital media technology company Komli Media launched this week the Komli Brand in the…
Vserv launched Aqua Native to deliver seamless, non-intrusive ad content with higher CTRs
Vserv, a leading smart data led mobile marketing platform, announced the launch of Vserv Aqua…
Appier released its latest ‘Cross-Screen User Behavioral Insights’
Appier just published its latest Cross-Screen User Behavior Research Report that provides insights into how…
FileMaker Community redesigned and reorganised for new launch
FileMaker, Inc., an Apple subsidiary, just launched the FileMaker Community, a free online resource for…
Big data and the legal aspect: What type of data collection requires permission in the field of big data?
For commercial use of copyright-protected big data, it is usually a requirement to obtain the…
Make-or-break social media trends unbagged
Social media marketing enjoys great popularity both for the dialogue with the customer and as…
eMarketer: Nearly three-quarters of Facebook’s ad revenues will come from mobile this year
Nearly one billion Facebook users worldwide will access the social network on a mobile phone…
Are we on the brink of the 4th industrial revolution already?
In 2015, the Internet continues to connect the virtual and real world at breakneck speed,…
Launch of the first beacon technology alliance
Without doubts, beacons unlock the best of digital marketing at retail, if we brush aside…
Frost & Sullivan: 2015 will be the year of cloud-based Unified Communications (UC)
Unified Communications (UC) has compelling advantages over on-premises UC solutions and therefore Frost&Sullivan analysts expect…
2015 will see the launch of the world’s first social online auction service
The payment remains the crux of the matter in eCommerce in terms of conversion, as…
Gartner predicts ‘Live Video Broadcasting’ will be the new “selfie” by 2017
Video and visual technologies are becoming increasingly important for interacting with customers and each other,…
To-do list for email marketers in 2015
Dr. Torsten Schwarz, Germany’s Email Marketing guru, published his advices recently, emphasizing that it does…
Gartner: Hype in 2015 around the Internet of Things (IoT) and wearables
In August, Gartner has published its Hype Cycle for Emerging Technologies for the 20th time….
IEEE Computer Society’s prediction of key technology trends in 2015
The IEEE Computer Society identified key technology trends for 2015. Interestingly, the organization predicts that…
McAfee Labs: Retrospect and predictions of the cybersecurity expert
Intel® Security recently released its Threats Report and revealed its Threats Predictions for the new…
Take more courage to lively advertising!
No matter what kind of style you personally prefer, experience has taught us that lively…
Personalized video capabilities now included in BT’s Cloud Contact portfolio of services
BT just announced that it is incorporating personalized video capabilities into its Cloud Contact portfolio…
The countdown to Asia’s only event focusing on the fulfilment ecosystem is on!
The preparation for SingEx’s inaugural trade conference and exhibition Last Mile Fulfilment Asia (LMFAsia) is…
Ringo envisions a world where cost is no criterion for communications anymore
After a reportedly successful launch in 16 countries, Ringo is now available in India, offering…
What’s influencing digital marketing in 2015?
Digital marketers are constantly struggling to keep up with new developments, a situation that encouraged…
Top Fraud Predictions for 2015: Technology will shape the fight
Technology will give fraudsters an edge in 2015, but it will also provide new tools…
eMarketer.com: Advertisers will spend nearly $600bn worldwide in 2015
According to new figures from eMarketer, advertisers will spend worldwide $592.43 billion in 2015, which…
Frost & Sullivan: 2015 is the year of software defined everything!
Frost & Sullivan predicts digital disruption to be the norm across industries as they look…
Video and the future workplace: What to look out for in 2015
As 2015 fast approached, video collaboration has continued its trajectory as an essential business tool,…
Appointments & Announcements
SSH Communications Security announced the expansion of its marketing team with the addition of Timi…
Automation gains momentum in external and internal email communications
As eMarketer.com confirmed in one of its recent reports, it is “pretty obvious by now…
Report on the online buying power of female consumers in Asia
Vipshop Holdings Limited, one of the largest online discount retailers for brands globally and No.1…
Avoid email delivery errors
Get some advice on how to avoid – or at least minimize – errors in…
SAP: Engage your audiences intelligently by delivering personalized and meaningful experiences in real-time
SAP just announced the general availability of the latest release of the SAP Business One®…
Both email marketing and apps must be part of an integrated marketing mix
Apps are considered to be the core of mobile devices, such as smartphones and tablets,…
Practical tips for email marketing beginners
Even email marketing beginners can initially achieve quick results with straightforward measures. And it is…
Legal traps in email marketing
E-mail marketing, and in particular the sending of newsletters, is despite social media marketing still…
DMARC – Domain-based Message Authentication, Reporting and Conformance
Domain-based Message Authentication, Reporting and Conformance, for short DMARC, is a method of email authentication…