Council of Anti-Phishing Japan Launches STOP. THINK. CONNECT
To raise cybersecurity and cybercrime awareness in Japan and beyond, the Council of Anti-Phishing Japan…
Email best practices and its significance today
If you are wondering how email best practices have evolved over time, it actually becomes…
How to optimize emails for smartphones
Email is still one of the most important communication channels of our time; therefore, we…
Helpful tips for click-intensive email campaigns
When creating response-strong email campaigns, it is important to consider a few things, because there…
Each screen is different, thus, use responsive design for your emails
On which device do you read your emails? Desktop, laptop, tablet, smartphone? Create your emails…
The Internet of Things (IoT) will become a ‘big thing’ only next year
The Internet of Things (IoT) has been a topic of debate among technologists for years…
Appointments & Announcements
Barracuda Networks, Inc. announced that storage industry veteran Ken Grohe has joined the company as…
Brave new world of shopping: Responsive Design boosts mobile eCommerce
According to Keynote Systems, 46% of all smartphone owners have difficulties to operate websites optimally…
Neuromarketing: Knowing why customers buy
Did you know that only about five percent of purchase decisions are made consciously? At…
eCommerce trends worth considering next year
A user-friendly navigation, good product descriptions, different payment options and a smooth checkout process should…
The tailormade customer approach in eCommerce – what works best?
A key part of a professional web-shop design is a striking design, supported by a…
Digital Marketing trends from the ‘land of boundless possibilities’
When it comes to innovation and trendsetting, the United States still take on the pole…
Vserv Smart RT allows re-targeting consumers from desktop to mobile
In yet another move to augment the smart data revolution, Vserv, a leading mobile marketing…
Connecting mobile ad viewers across online and offline channels still challenging for marketers
Nearly all marketers increased their mobile ad budget in 2014 – 93% worldwide – according…
Monitor your brand across physical and online channels with the hybris OmniCommerce™ solution
The global eCommerce technology provider hybris AG became part of the software company SAP AG…
Proper brand protection on the Internet is pivotal in eCommerce
The Internet is continually evolving. Unfortunately, this is also true for the risks that threaten…
The crux of the matter in eCommerce
Statistically, every 2-3 years a complete eShop relaunch is required to stay successful in eCommerce,…
Alibaba’s Singles’ Day broke the world’s eCommerce sales record this week
Chinese consumers flocked to Alibaba’s “Singles’ Day” discounts on Tuesday, hitting a sales record of…
Multichannel, mobile and personalization again gain in importance this holiday season
Many marketers today are still struggling with social media and the increasing number of digital…
McAfee’s annual list of the most popular digital scams
2014 has been dubbed “the year of the breach,” with cybersecurity-related headlines making news almost…
Internet Retailer Conference and Exhibition (IRCE) now addresses eCommerce issues in Asia
Internet Retailer Conference and Exhibition (IRCE) has announced it will be partnering with Last Mile…
Boost sales with multichannel commerce
The retail industry is in a constant state of change, coupled with many new challenges:…
eMarketer.com: Consumers expect omnichannel experience this holiday season
“With holiday season 2014 rapidly approaching, retailers are investing in their fulfillment infrastructure and making…
SAP’s findings on how to encourage brand loyalty
“In today’s digital marketplace, customers have complex, varied paths to purchasing, and equally diverse feelings…
Tagit enters new markets to meet growing demand for mobile banking and commerce solutions
Tagit, an award-winning Singapore-based mobile solutions company, announced its expansion into three new markets to…
Lotame Cross-Device tackles one of the biggest challenges in digital advertising
Lotame, the world’s leading independent data management platform (DMP), recently announced the launch of Lotame…
451 Research urges CMOs to be cautious: Integration and customer profiling are the biggest roadblocks to digital marketing success
Against a backdrop of hype about new digital marketing tools, 451 Research unveiled its report…
IBM projects Thanksgiving and Cyber Monday shopping spree sales increase by 15% over the five-day period
IBM released its predictions for the 2014 holiday shopping season based on billions of online…
Appointments & Announcements
Havas Media Asia Pacific announces the appointment of Dennis Potgraven as Head of Strategy for…
Marketing automation brings together what belongs together
The interest in personalized, automated marketing communications is undiminished and actually steadily increasing. Hence, providers…
The benefits of campaign management automation
Time is precious in today’s business world and not wasting any is kind of a…
IBM launches Watson Explorer and its power of cognitive exploration
According to Forrester Research, most organizations use only 12% of their data, leaving a wealth…
The formula “frequency = relevance” hardly ever works out in B2B email marketing
Have you seen the campaign by Hubspot named “The death by marketing automation” which was…
McAfee warns that urge for smooth network performance brings down crucial security features
Since marketing automation is mainly about easing and improving business performance, the newly published report…
Criteo unveils a cross-device personalized marketing solution
Criteo announced the global availability of its cross-device advertising solution, which enables a single view…
Lead scoring
“Lead scoring’ is described spot on by Jay Famico from SiriusDecisions as a “methodology used…
Delightful recipe of a marketing automation application
Just as the quality of a good meal depends on the quality of the food…
Act-On Software for Marketing Automation
Act-On Software, a company that delivers cloud-based integrated marketing automation software, points out in its…
Vserv leads the Smart Data revolution and unlocks the potential of the emerging connected billion
Vserv, a leading mobile marketing platform across emerging markets, just announced a new business evolution…
ASSIA unveils unique ‘Software Defined Access Network’, the industry’s first delivery of virtualization into access
Virtualization has reached a critical part of the telecommunications network, according to ASSIA CEO Dr….
New CMO Council study explores the impact of well-integrated marketing technologies on business performance and marketing effectiveness
A new study, published by the Chief Marketing Officer (CMO) Council and Tealium, the leader…
Dawn of the ultrafast broadband era
Ultrafast broadband that can enable the Internet of Everything, which includes 4K-video and cloud-based applications,…
Marketing Automation: Intelligent approach for maximum productivity and success
Products and services are market-oriented based on customer needs just like conventional marketing in general….
RedEye: Marketing automation in the B2C sector is complex with many hidden obstacles
Since its creation in 1997, RedEye has been developing single-customer-view databases and started employing behavioral…
Event management with marketing automation
Your campaign planning prior to an event has great impact on its success, and marketing…
TO THE NEW launches VIDEO+ to help brands capitalize on the power of Digital Video
TO THE NEW, Asia’s leading digital solutions powerhouse, has launched their innovative VIDEO+ Solution at…
Amobee now official ‘Twitter Marketing Platform Partner’
Amobee announced that it has become a Twitter Marketing Platform Partner, launching Amobee for Twitter,…
Staying competitive: 4 ways small and medium operators can band together to expand TV options for consumers
If there has been one universal truth of the television industry, it’s that content is…