Users are more likely to remain loyal to a brand, if you provide a good…

We all have been generating a lot of content over the course of the years,…

Studies show that texts, tailored to the online reader, pay off – in the truest…

We live in a world that values connections and puts the consumers in the driving…

What do you guess are the motives and what emotions lead to particularly high sharing…

Typo3 is a very powerful content management system (CMS) with huge possibilities. The script is…

For some time now, search engine optimization is going through a fundamental change thanks to…

The web content management provider e-Spirit Inc. recently launched its new FirstSpirit RealtimeTargeting solution, the…

In today’s technologically advanced era, everybody goes online whenever they need information – which is…

A recently released study found that the most determining factor among consumers in purchasing a…

Content marketing has become the number one buzzword in the communications industry within the past…

Pushfor, a London-based startup, released a unique platform to allow companies to send professional business…

Even if the need for good content is generally realized, there is often a lack…

In an earlier issue of Asian eMarketing we introduced you to ShoreTel’s “brilliantly simple phone…

RTL Group, the leading European entertainment network, today announced that it has signed a binding…

I recently had the privilege of attending the first MediaBUZZ ‘8byEight’ session, a series that…

Sojern, the world’s leading data-driven traveler platform, announced the appointment of Sanjay Wahi as VP…

The urge of marketing executives to monitor click paths, results of online marketing campaigns and…

Without the analysis of user behavior, online marketing is no longer very helpful today, as…

As consumers are purchasing more and more ‘smart’ devices; smartphones, tablets, wearables and home devices,…

Chief marketers who report directly to CEOs are likely to earn more than their peers,…

As we saw today, after Singtel’s fiber network for many corporate users failed for several…

When the Germany football team manager and SAP brand ambassador Oliver Bierhoff approached the enterprise…

Progressive profiling is just one of many strategies to significantly boost the conversion rate of…

The purpose of data evaluation is to identify customers’ behavior and reactions to marketing campaigns…

To make your own business successful in the digital world, it needs an operational change…

Netbiscuits newly published whitepaper Segment, Target, and Track: getting the most out of mobile with…

For management and business plans, parameters are widely used to permanently control the business success…

Corporate resources are often not used effectively, therefore losing out on sales opportunities, because processes…

Dynamically changing algorithms that have to handle inbox data continuously and in real-time while adjusting…

DataMentors, a full-service data quality, data management and business intelligence provider, just announced the release…

Spikes Asia, the festival and awards event that celebrates creativity in communications across Asia-Pacific, just…

Recently I got hold of an excerpt of the timely book “Digital Darwinism” by Ralf…

Based on an April 2014 study conducted by Ipsos OTX for the Association of National…

Being able to analyze an ever-increasing volume and variety of information is sitting at the…

Dr. Torsten Schwarz, a digital marketing expert of the first hour, has published an interesting…

The biggest gastronomic event in Singapore is back again. Each year, over a million food…

Grey Group Japan welcomes Yasushi Ogata as new Senior Creative Director. Ogata brings with him…

Adobe released its latest Social Intelligence Report recently and the results of the study allow…

The video advertising platform SpotXchange announced it has partnered with DoubleVerify to maximise the quality…

Video has become the most engaging form of communications for marketing purposes and is an…

The guiding principle of “Content is King” applies of course to image and video content…

According to a new global survey by Accenture, 78% of marketing executives believe corporate marketing…

1. Create a content journey: A video content journey is set up using calls to…

In its 11th consecutive year, the Frost & Sullivan Asia Pacific ICT Awards program seeks…

Attracting new customers is in general quite challenging for any business and particularly exhausting for…

The acceleration of mobile video consumption is a global phenomenon and the massive growth rate…

Irdeto’s services are widely deployed in the world of pay TV on satellite, cable, terrestrial…