Appointments & announcements
Alpha7James Wong, a Singapore-based leader in cloud computing solutions and advisory services…
How to ride the wave of success in 2016
The technology industry is rapidly developing further this year, especially in the areas of security,…
Juniper Research’s Top 10 Tech Trends for 2016
According to Juniper Research, the tech industries continued to deploy new devices in new form…
Mobile Advertising: What NOT to expect in 2016
Like many around this time of year, I was asked to write a piece on…
World’s first mobile app facilitates all types of mobile Internet connectivity – simultaneously
With Speedify Mobile, Android and iOS users can seamlessly combine Wi-Fi, mobile data and Bluetooth…
Wearables as shopping companion or eCommerce tool at your wrist
The shopping season and 2015 wind down, making it clear that marketing is now omnichannel…
A variety of new channels and tactics unite for an integrated customer-centric approach
Marketing is in flux these days, as a variety of new channels and tactics have…
Mobile AppCRM is gaining importance for customer dialogue
Due to the omnipresence of mobile devices in modern life, it is no surprise that…
mPOS – mobile point of sale
A mobile point-of-sale (mPOS) is a smartphone, tablet or dedicated wireless device that performs the…
A unified commerce experience across all channels is a must, not an option!
I Probably mentioned a great deal too often this month already, that due to rising…
Digitalization changes consumers’ buying behavior, which retailers struggle to catch up with
For a second time, DigitasLBi has conducted a groundbreaking global survey into the emerging trends…
How is YouTube’s Click-to-Shop Button doing so far?
According to Google, video plays an even bigger role for sales during the Christmas season,…
“Omnichannel is bullshit” – business polemics on its principle and touchpoints
Recently I read an interesting interview on the OnetoOne portal, featuring Nils Hafner, a true…
Sitecore Commerce 8 – a blueprint for omnichannel commerce
With the rise of NFC, social media and the omnipresent digital devices accompanying our daily…
Data truly matters – everywhere around the globe, across all markets and industries
In a recent global research study, conducted by the Winterberry Group and Global DMA, 80%…
Concept of an omnichannel platform is gaining popularity in the Asia Pacific region, says Frost & Sullivan
With smart phone penetration and social media usage on the rise, an increasing number of…
First Visa Token Service launched in Asia Pacific to enhance mobile and digital payments
Visa announced the launch of the first Visa Token Service in Asia Pacific with United…
Social media remains marketers’ preferred channel to reach out to consumers this Christmas
According to the specialist recruiter font talent, which surveyed industry professionals across Hong Kong, Malaysia,…
Last Mile Fulfilment Asia 2016 promotes “eCommerce Beyond Borders”
Last Mile Fulfilment Asia (LMFAsia), organized by SingEx Exhibitions, will return from 3rd to 4th…
The big shift: Chat Apps are the new interface for all customer interactions
Asian eMarketing recently met Trevor Healy, the Executive Chairman of the cloud communications platform provider…
B2B sellers must take control of their omnichannel experience
Creating a personalized and seamless omnichannel experience involves integrating a myriad of people, processes, technology,…
About omnichannel marketing and the evolution of marketing channels
If, before the age of digitization, traditional marketing has still been based on the fact…
Addressing consumers competently and personally on all channels is a must, not an option
Whether desktop, tablet, mobile phone, smart TV, web page, newsletter, social media profile, hotline, printed…
Asia Pacific businesses ready to embrace digital transformation
According to Adrian De Luca, chief technology officer of Hitachi Data Systems Asia Pacific, enterprises…
Videology excels at mastering the convergence of television and online video
The independent research firm, Forrester, cites Videology as a ‘”leader” among video advertising demand-side platform…
Appointments & announcements
Global public relations leader Porter Novelli announced that Dan Benelisha has joined its Singapore office…
Typecasting customers in eCommerce to improve conversion – but how?
It is well-known that a professional web shop includes a striking design which is supported…
How to build comprehensive personas and provide a firm go-to-market foundation for your marketing campaigns
The cloud-based digital marketing provider, Silverpop, released “10 Tips for Developing Buyer Persona”, which can…
Black market trade in China remains problematic for international companies
According to Beijing-based Web Presence in China (WPIC), an independent, full service digital marketing and…
Customer engagement often misunderstood
While engagement is a popular buzzword today, it is often misunderstood in commerce as an…
How can sellers determine where their marketing dollars are best spent?
The vast array of strategies available for use by today’s sellers can be overwhelming, if…
What is a Beacon?
Beacons, or iBeacons are the latest technology being used to great effect in innovative retail…
Successful digital salesmen are aware of the sales and marketing symbiosis
Looking at today’s business environment and how it is developing, I am wondering more and…
Shop ‘til you drop in the future: Even your most suppressed desires will be uncovered
IEEE experts present their vision on how technology will play a crucial role in the…
eCommerce takes over the entire shopping period, Criteo data reveals
The performance marketing technology company, Criteo released interesting data on Black Friday, Cyber Monday and…
Sitecore’s Top 5 tips for context-driven commerce
“The right content, delivered in the right context, is what drives great commerce results”, is…
Cart abandonment emails can overcome consumer resistance effectively
Cart abandonment can be looked at as a key defining metric that determines business success,…
Adobe predicts online Christmas spending boom for China
New research from Adobe Digital Index is predicting China will lead the Asia Pacific region…
The role of psychology in eCommerce: Bored customers as an opportunity – the timing matters
In the digital age, customers always and everywhere have the opportunity to find product and…
New Experian study reveals relevancy is key to reaching today’s digital consumer
According to the latest study released by Experian Marketing Services Asia Pacific, the “Digital Consumer…
Customer acquisition in the 8-second era
According to studies, our attention span in the year 2000 was still 12 seconds, but…
Rocket Internet new venture aims to connect buyers and sellers through location based listings and social features
Rocket Internet’s new mobile classifieds app, Sparklist, revolutionizes the online shopping experience for second hand…
Tencent’s SY Lau urges to adopt Internet Plus as a new mindset to confront the economic slowdown
SY Lau, Senior Executive Vice President of Tencent and President of its Online Media Group…
Cart abandonment notifications work for retailers
Cart abandonment emails are one way for retailers to get their message in front of…
Targeting customers along the ‘Customer Lifecycles’
Lifecycle email marketing addresses the customer at every stage of the customer lifecycle with the…
Launch of AppNexus’ Viewable Marketplace raises bar for accountability and verification in advertising
AppNexus, a technology company whose cloud-based software platform enables and optimizes programmatic online advertising, launched…
Don’t fear the B2B Marketing Automation
B2B is expanding further and further into automating its marketing and functionality to deliver a…
Epica’s new retail study reveals email beats social media in customer engagement
Email delivers the fastest and most accurate customer service in retail, far exceeding social media…