Switch to the simplest business phone system ever
Switch Communications just announced that it is one of eight companies selected to join the…
RadiumOne shines light on SEA’s “dark social” marketing opportunity
RadiumOne’s first Southeast Asia release of ‘dark social’ trends shows that email and IM sharing…
Multilingual marketing: Translation is the most fundamental step in personalization
Smartling, a company that uses technology to transform the way content is created and consumed,…
Appointments & announcements
Philips has appointed Winston Phua as Head of Brand, Communications & Digital (BCD) for ASEAN…
Beacon solutions perform best when holistically integrated into POS marketing
In the digital world, we are often kind of ambivalent: On one hand, we want…
Organizational silos are preventing digital from reaching the next level, Adobe’s APAC Digital Marketing Performance Dashboard 2015 reveals
Adobe’s annual APAC Digital Marketing Performance Dashboard reveals a region in which digital transformation is…
Strategize with heart and soul to stand out against millions of others
With over three million apps in the stores, you have to make sure that everything…
A bunch of practical tips for an optimal mobile usability
Besides high quality standards in content, the usability of reading news on mobile devices is…
KEYMILE’s indispensable future-proof broadband services and mission-critical telecommunications networks
This week, KEYMILE presented XCC20, its new hybrid access- and transport platform for mission-critical networks,…
Vision for the “Mobile Wallet” is ambitious and driven by added value
IDC expects worldwide mobile payments to account for one trillion US dollars in value in…
Mobile Deep Linking: App-to-App and Email/Browser-to-App
The greatest benefit of mobile deep linking is the ability for marketers and app developers…
Mobile dominates path to purchase, Criteo’s quarterly ‘Mobile Commerce Report’ revealed
The performance marketing technology company, Criteo, just released its Q3 2015 State of Mobile Commerce…
Tableau launched Vizable, a free iPad app that makes data analytics easily accessible and absolutely fun
Tableau Software just announced an entirely new mobile application, Vizable, designed to help people see…
Silicon Valley innovation meets German engineering: Smaato’s trend-setting new super simple native advertising builder
Asian eMarketing recently met with Ragnar Kruse, CEO and co-founder of Smaato, who is in…
Getty Images on the trends and the changing landscape for the image industry
MediaBUZZ recently had the opportunity to interview Rebecca Swift, Director of Creative Planning & Trends…
Wanted: Customer-friendly security measures for mobile payment
Mobile devices have become the most common method to shop on the Internet and it…
Geopolitical conflicts stimulate the demand for mobile satellite services (MSS)
According to a report, published by TechSci Research “Global Mobile Satellite Services Market Forecast &…
The Digital + Direct Marketing Association Asia released its new Asia Pacific Digital Factbook in time to help marketers strategize and set 2016 Budgets
The new Asia Pacific Digital Factbook 2015, provides statistics and trends about mobile, web, social…
APAC Effie Awards 2016 calls for entries
Entering the third edition, APAC Effie is recognized by advertisers and agencies as the gold…
WordLogic’s Reach technology resistant to Apple Ad Blockers
Advertising is basically all about the data and the attention of users, which in times…
Adobe increases efficiency in mobile marketing and app development
Did you know that Adobe introduced at its Summit significant improvements in Adobe Mobile Services,…
Mobile phones are transforming emergency response in developing countries by unlocking untapped reserves of local knowledge, resourcefulness and creativity
A new report “Connected Citizens – Managing Crisis” from Developing Telecoms, an online media channel…
GfK now able to properly evaluate ad viewing across multiple devices as well as unify the browser and app experience
With predictions of mobile ad spend reaching $100 billion in 2016 (51% of all digital…
Opera aims to become the dominant browser in fast-growing emerging economies with new compression technology
In the newest version of Opera Mini mobile browser for Android, users can for the…
BI Intelligence says the race between iOS and Android continues, just as Microsoft still does not seem to play a relevant role
According to a report from BI Intelligence one billion smartphones were sold last year and…
Interbrand designated this year’s Top 100 global brands
Interbrand’s 16th annual Best Global Brands report has just been released this week, identifying as…
Southeast Asia’s smartphone users lead in pairing devices with TV
New global research from Irdeto revealed that second screens are now becoming ‘first screens’ in…
iQNECT: Create an instantly shop-able world through Visual Search and Augmented Reality
Many studies have shown that humans are visual by nature and can process and understand…
Without analytical tools, you’ll never get the big picture or make your life easier
Analysis tools are increasingly used in business not only to show performance results, but senior…
Fournaise calls on marketers to stop living in their la-la-land and embrace KPIs to prove effectiveness and ROI
The Fournaise Marketing Group, one of the world’s leading Marketing Performance Measurement & Management (MPM)…
Bestselling visual analytics software is now available at no charge for nonprofit organizations
Tableau Foundation, part of Tableau Software’s corporate social responsibility (CSR) program, just announced that it…
Intel Security reveals its ‘Most Dangerous Celebrities’ study results and what to look out for not to catch viruses and malware while surfing the web
Since Intel Security’s mission is giving everyone the confidence to live and work safely and…
Hitachi Data Systems unveils unique tools and sophisticated analytics to enhance public safety
Hitachi Data Systems Corporation (HDS) announced new enhancements to its Hitachi Visualization solution portfolio that…
Scraper sites may violate copyright law
Since we have chosen web scraping as the buzzword this time, let’s take a look…
Web scraping
Web scraping (web harvesting or web data extraction) refers to an application that processes the…
Google’s five golden rules for more viewability
In debates about the visibility of ad impressions, it is important both for the advertising…
POPAI addresses challenges faced by retailers and brands when navigating the ever-evolving consumer behavior landscape
MediaBUZZ joined the POPAI Asia Summit at Marina Bay Sands Hotel in Singapore earlier this…
The world’s most comprehensive measure of online influencer now incorporates YouTube data
Lithium Technologies just announced that the company’s Klout Score algorithm now incorporates YouTube data –…
What are the advantages of app analytics for optimization?
Google Analytics already provides a wide range of data analysis tools to measure a website’s…
Analysis tools for marketing are hot in demand, running like clockwork
Marketing efforts are often hard to quantify in terms of dollars, revenue or impact, which…
Panda and Penguin reshuffled SEO
The past year has reshuffled the cards in the search engine optimization (SEO) sector. The…
What really affects Social Media SEO?
Many studies examine the relationship between social media and SEO. The result is usually a…
Analytics gets down to work, gathering valuable information from Big Data
According to IDC, the market for Big Data and analysis will reach 125 billion US…
After all, the meta description is quite a ranking factor
The meta description is often a spurned SEO element. Wrongly, because at least indirectly, it…
The keyword is dead – long live relevant, holistic content!
When displaying organic search results, Google sees more and more the user: what they are…
The impact of Google mobile-update comes to the fore
Since April mobile-optimized websites are favored in the organic search results of Google, which means…
Moz’s analysis of Google’s ranking factors
Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers…
The inconvenient truth about cyber fraud
The need to feel safe and secure has its origins at the earliest steps of…