June 2016 – Mobile Marketing

KEYMILE security solution raises the bar in simultaneous delivery of ultimate data encryption and system security, while guaranteeing strict critical communication high-availability and precise timing needs.

What does ‘digital publishing’ mean to you? Not long ago, we defined it as simply moving the publishing industry from offline to online. Now, the term has more complex connotations and is one that involves more industries and professions than ever before. To say ‘we are all content creators’ could not be more true –

According to data from personalized retargeting firm Criteo, the vast majority of mobile hotel bookings were ordered via smartphone in Q1 2016 and even mobile airline bookings tend more and more toward mobile devices. In fact, although mobile is beginning to reach a saturation in the market, bookings are anticipated to make up almost half

Just a few weeks ago, the mobile marketing pioneer glispa launched Ampiri, its powerful ad mediation solution that gives publishers full transparency and control over the ad selection process.

MediaBUZZ had a conversation with Dieter Klein, the Executive Director of KEYMILE GmbH Germany and in charge of the APAC region, last week during the CommunicAsia 2016 Show in Singapore.

Rainmaker Labs, a Singapore-based mobile technology company, just launched its flagship product Rainmaker Mobility Platform (‘RMP’), a MBaaS (Mobile Backend as a Service) platform that enables mobile applications to be built via its rapid deployment architecture.

Beijing-based Spearhead Integrated Marketing Communication Group has made a proposal to acquire San Francisco-based Smaato for $148 million through an M&A fund invested by one of its fully-owned subsidiaries.

Technology will continue to find its way into shops to offer consumers highly personalized experiences. Making extensive use of everybody’s small mobile assistant, that enables omnichannel in the first place, we can expect that in the end the bricks-and-mortar stores will mainly fulfill the function of being the collection and order processing center, focusing on

There is by now a good deal of mobile shoppers waiting in the wings, which is why more and more dealers have started to tailor offers particularly to mobile commerce. Electronic loyalty and credit cards on the phone, shopping apps and mobile payment solutions, simply allow customers to do their shopping easily over the phone

The future of the web – whether talking about shopping, social media or SEO – quite obviously belongs to mobile devices. Consequently, having a responsive website is no alternative, but a must.