June 2016 – Mobile Marketing

S4M (Success for Mobile), an innovative advertising technology company, has been granted Media Rating Council (MRC), including served display and rich media ad impressions, clicks, and CTR for both mobile browsers and apps. The Media Rating Council is a U.S.-based non-profit industry association whose goal is to ensure measurement services that are valid, reliable and […]

Both greed and morality have been poured into the foundations of capitalism’s highways, but it is greed that has eaten away at the roadside. The same voracity that once paved the birthplace of empires can later leave them coughing and choking in their own dust; empires rise and empires fall from the insatiable human appetite

Whatsapp is mentioned more and more often when it comes to discussion on how companies should communicate with customers, raising the question if it has what it takes to be the ultimate social media marketing channel.   Reportedly, the mobile app has more than 800 million users and sends around 30 billion messages every day.

According to a recent study of the investment bank Piper Jaffray, the mobile app Snapchat has overtaken Instagram as the most popular platform among US teenagers. In the trade press it is therefore already compared as the “young Facebook”, since it was also once a youth phenomenon, while today a lot of the older generation

The performance marketing technology company, Criteo, released seasonal data in anticipation of Ramadan, to help eCommerce businesses better engage consumers during the festive season. The findings are based on an analysis of 1.5 million online transactions in Indonesia, Malaysia and Singapore before, during and after Ramadan in 2015.

In the past few years, Asia Pacific has flexed its muscles to become the next hotspot for mobile advertising, showcasing now developed mobile networks and a strong proliferation of smartphones that provide many opportunities for mobile publishers and advertisers.

Opera and Samsung’s R&D Institute of Indonesia have worked together to bring the ultra data saving (UDS) feature to Indonesia. Now, users of Samsung Galaxy J3, Galaxy J5 and Galaxy J7 devices will be able to stretch their mobile data plans and get more enjoyment online, including up to twice as much YouTube video streaming.

Mobile devices are the most dominant and groundbreaking, wide-spread innovations that pave the way of Asia’s digital future. From taxi bookings, travel lodging to courier arrangements, mobile devices are part of everybody’s life, spurring the ongoing digital transformation.