June 2016 – Mobile Marketing

There is still a month left to submit entries to ‘The Lisbon International Advertising Festival” which just revealed its trophy – a crow – which according to the organizer best represents best the Grand Prix, which is entirely black. Along with the gold, silver and bronze figures, the trophy symbolizes serenity and deliberation… Decisions will […]

There is still a month left to submit entries to ‘The Lisbon International Advertising Festival” which just revealed its trophy – a crow – which according to the organizer best represents best the Grand Prix, which is entirely black. Along with the gold, silver and bronze figures, the trophy symbolizes serenity and deliberation… Decisions will

We were talking already extensively this month about App Store Optimization (ASO) and how important it is to be found in the flood of apps in the store. Data about data, so-called metadata, plays here a pivotal role as well and is used to automatically improve and facilitate the discoverability of an app.

Bring your own device (BYOD) refers to the policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and to use those devices to access privileged company information and applications.

Welcome Real Time, the provider of payment-based loyalty solutions, and SmartPesa that provides next generation mPOS for emerging markets, just announced their collaboration to launch XLS mPOS on SmartPesa devices.

Mobile publishers and app developers, using Smaato to monetize their apps and mobile websites, can access the platform now through an easy-to-use API, as its SPX just got a major enhancement.

How to keep customer data safe, while making use of ad tech data to gain a more holistic view of customers’ behavior in the digital space, has been vividly discussed for quite some time already. Mobile marketing research and the accompanying data collection is just the ‘dot on the i’ of the constant debates.

According to a GfK survey of 22 countries, Russia and China have the highest levels of people online who agree strongly that it is important to them to be always reachable, wherever they are, standing at 56% each, followed by Turkey at 53%.

Push notifications are for app publishers a way to speak directly to a user. They don’t get caught in spam filters, or forgotten in an inbox, and click-through rates can be twice as high as email. They can also remind users to use an app, whether the app is open or not.

Headline bidding is probably the hottest topic – other than the perilous rise of ad blocking software – among digital advertisers and web publishers at present. There are many ways in which the standard programmatic advertising could be revamped, and you’d be hard-pressed to find a marketer that considered the system as effective as it