According to a recent report of PageFair, twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide. Now, Opera’s new ad blocker launch is adding even more fuel to the flames, and rubs more salt into marketers’ wounds, who hotly discuss how to handle this.
Adblocking goes mobile in high-speed Read More »
Winged cupcake emojis and Donald Trump tweets are not the only ‘creative’ contributions to social media these days. Platforms such as Facebook and Instagram have acted as global chalkboards on which the English language has been tweaked, tinkered with and at times overhauled. A friend is now a verb, and numbers serve as 1daful substitutes
Being creative – why good ideas aren’t good enough! Read More »
Apsalar, a mobile app ROI platform, just announced that it has added iOS Uninstall Attribution to its industry-leading mobile app attribution and data management platform.
Apsalar gives advertisers critical insights with first iOS Uninstall Attribution Read More »
Adobe just launched major updates to its flagship Creative Cloud tools and services to boost the creation process and productive efficiency. Spanning across virtually all of the Creative Cloud portfolio, updates in this new release target many of the pain points that designers, photographers and filmmakers face every day. New features are seen in Adobe’s
Effortless creation and inspiration with new Adobe Creative Cloud innovations Read More »
Push notifications are a relatively new channel in the digital dialogue marketing but need as a prerequisite that the user installs an app of the advertising company or one of its partners. Only then the marketer can send messages to the users’ smartphones via the app, even if the person is not actively opening the
What app push notifications can accomplish and marketers have to consider Read More »
“Today’s ubiquitous use of smartphones has created a tsunami of data and inevitably some new challenges for advertisers, agencies and trading desks”, states adsquare when introducing its Buyer’s Guide to Mobile Audience Data. Always within reach and ready to use, smartphones are for many the most personal and convenient device to stay informed, making their
Start connecting the dots, as marketing has never been more complex Read More »
Emarsys, the leading provider of cloud marketing software for B2C companies, just debuted its mobile suite to enhance mobile app engagement and optimize customer journeys to further increase customer retention.
App Store Optimization (ASO) describes the measures needed for a better discoverability of the app in a store and provides the basis to achieve the greatest possible success with app marketing.
App Store Optimization (ASO) – SEO for Apps Read More »
A new study from Juniper Research has found that eCommerce merchants and financial institutions will be investing heavily in online fraud detection solutions over the next five years, with annual spending reaching $9.2 billion by 2020, up by 30% on current levels.
Mobile fraud growing rapidly Read More »
PassTask, LLC, a Massachusetts-based technology company, unveiled its TOPs Balance (Task Oriented Passwords) platform that delivers game-changing, incremental mobile learning software for children and young adults, aimed at off-setting the growing trend of mobile device overuse and consumption by children and teens.
