RichRelevance, the global leader in omnichannel personalization, just released a new study titled “Creepy or Cool” that reveals consumer attitudes towards digital enhancements to the in-store shopping experience.
Creepy or Cool: How consumers perceive in-store personalization Read More »
The importance of customer relations has reached a new dimension and both B2C and B2B companies have to rise to the challenges. The following four key success factors may help you to achieve centricity for your customers consistently and continuously.
What “Customer Centricity” means for e-businesses Read More »
Privacy is a universal right, therefore building anonymous systems and defending our privacy with cryptography, with anonymous mail forwarding systems, with digital signatures, and with electronic money should be on top of everybody’s mind.
Privacy is the key element of the ‘Shadow Project’ Read More »
Researchers at ESET, a global leader in proactive digital protection, has discovered a new malware family, the Linux/Moose, which targets Linux-based consumer routers and infects Linux-based embedded systems in its path. The goal is to infect social network accounts such as Facebook and Twitter, so they can be used for fraud.
It was the year of the iBeacon in 2014, and for sure, the clever radio transmitter will continue keeping us busy this year as well, but one of the major themes in 2015 is clearly the personalization of mobile marketing, in addition to the Internet of Things and comprehensive content strategies. Consumer demands have changed
Personalization is hottest marketing topic of the year Read More »
OC & C Strategic Consultants investigated the issues that are high on the agenda of marketing decision makers. Personalizing the customer experience has been mentioned most, but overall the analysis entitled ‘What’s on the CMO agenda?’ identified five superordinate challenges:
Personalization has highest priority for marketing decision makers Read More »
In the world of customer centricity, there are good customers and then there is pretty much everybody else, which means not all customers deserve your best efforts. Jim Sterne, Founder, eMetrics Marketing Optimization Summit and Chairman of the Web Analytics Association, explains it nicely: “Customer Centricity reveals how to increase profits from your best customers,
Customer Centricity meets the increasing demands and expectations of society Read More »
Personalization of emails is not difficult, as there are a few simple tricks not to make them look like soulless mass mailings. Who isn’t familiar with the many emails that end up in the inbox and get usually immediately deleted unseen? However, a few useful simple solutions help creating emails that are well received:
Tips for creating emails that are more personal Read More »
Rosetta, a leading agency focused on customer engagement, launched the IBM-powered version of its NEXUS Operating System (OS), which will enable organizations to deliver more engaging brand experiences across the entire customer journey. Part of the Razorfish Global network and Publicis, Rosetta connects rich data, engaging experiences and robust technologies, to create meaningful customer relationships
Rosetta unlocks and activates human behavior Read More »
The Anti-Phishing Working Group (APWG) reported that during the 4th quarter of 2014 a record number of crime ware variants were detected in its recently published Phishing Activity Trends Report. The APWG, founded in 2003, is the global industry law enforcement and government coalition, focused on unifying the global response to electronic crime. Membership is
Security concerns in the retail industry are mounting up Read More »
