May 2015 – Website- & Hyper-Personalization

Joining over a dozen global charities, NGOs and non-profit organizations, The United Nations World Food Program (WFP) – the world’s largest humanitarian agency fighting hunger worldwide – has signed up with Newstag, the world’s largest online network for professionally produced video news. The multi-level agreement allows the initiative to fundraise through the Stockholm-based video news […]

This year, the Singapore Institute of Management(SIM) will combine two of its most successful and longest running hallmark events – the SIM Annual Management lecture (AML) and SIM Professional Interest Group Convention (IGC) – to the Singapore Management Festival, held at the Marina Mandarin Singapore, 3-5 September 2015.

Personalization is currently one of the hot topics in the world of marketing, although it is actually a simple concept that has been around for decades. It refers to focused and tailored interactions with one person, based on what is known about that person, with the decisive factor of relevance.

Published in 1999, the “Cluetrain Manifesto” got famous with its 95 theses on the relationship between companies and customers in the Internet age. Marketing seems to be able to learn from them a lot, since the assumptions take the words right out of many peoples’ mouths.

DigitasLBi’s 2015 Connected Commerce study of retail trends, which is now in its fourth year, reveals a significant rise in the use of connected devices and an increase in social commerce, reminding retailers to personalize the shopping experience in order to boost sales. According to the study findings, shoppers expect omnichannel and multi-screen experiences from

Facebook and IBM Commerce recently announced that they would collaborate to provide the world’s leading brands with tailored marketing capabilities that reach the right people at the right time with the right message.

Modern marketing increasingly pins its hope on personalization and persuasion profiling is sort of the pinnacle of personalization, as it aims to create profiles based on the individual “persuasion style” of a contact, selecting the communication style that is particularly appealing to a person.

Globys, the leading innovator in contextual marketing, announced the launch of Amplero, a self-optimizing personalization solution for mobile marketing campaigns powered by machine learning. The big data analytics company is specialized in contextual marketing and revenue analytics. Its Amplero solution combines controlled experimentation and machine learning to help brands in banking, telecommunications, gaming and hospitality

New research released by Adobe, in co-operation with CMO Council, shows confidence in the value of digital marketing continues to grow even as the region’s marketers struggle to validate performance and build a business case for higher investment. At a time when marketing is fast becoming the catalyst for business transformation and customer engagement optimization,

Personalization is one of the most important success factors in email marketing. Most companies already know that and therefore focus increasingly on more “mature” email marketing measures, such as customer intelligence emails with the inclusion of Business Intelligence and clickstream data from the web shop.