May 2015 – Website- & Hyper-Personalization

Online shops are aware of the problem: If they want to send personalized mailings to their customers, the distribution must often be throttled as otherwise the shop collapses. The reason are the constant queries between shop system- and email dispatch tools to display information from the product database in the mailing. This can cause many […]

As the TV and video market continues to evolve, recommendation and discovery solutions must dynamically respond to changing consumer patterns. Content recommendation systems must take into account the full range of consumer experiences, as well as stay informed about content business rules and financial goals in order to succeed.

Havas Media Group announced the appointment of Aga Giedroyc as General Manager for Havas Media International in Asia Pacific. The new role sees Aga returning back to Havas Media International (formerly MPG International), where she spent three years between 2005 to 2008 based out of the London office.