September 2014 – Search Engine Marketing

End of last month Google pulled the plug on Authorship that allowed linking up content with a Google+ profile. This worked either by “rel =” author “or with a link to the Google+ profile of the author, so that Google could recognize properly who wrote the article. In the search engine result pages (SERPs) of […]

Over 50% of the global population will have Internet access within three years’ time, with mobile broadband over smartphones and tablets now being the fastest growing technology in human history, according to the 2014 edition of the State of Broadband report. Released this week at the 10th meeting of the Broadband Commission for Digital Development,

The Internet is becoming more and more multimedia-based and the leader remains – as always -Google. Not only because of YouTube Video SEO is becoming increasingly important, it is a fact that its potential is still underutilized, although with just a few tips, much can be achieved.

MobiMunk answer the question with a clear yes, saying that with all the fuss about consumer smartphone adoption and increased smartphone search activity versus desktop, local businesses are forced to shift their focus from online marketing to mobile marketing. In fact, this in turn has caused a drastic uptick in businesses scrambling to make their

For quite some time already, Google shows website operators no longer which search terms brought visitors to the page, so the question is what methods can nevertheless ensure getting these important insights. Well, one good solution is to focus on the landing page.

More than four years ago, Adobe launched SearchCenter+, which actually at that time belonged to Omniture, the online marketing and web analytics business Adobe acquired a year earlier and which operated as the “Omniture Business Unit” within Adobe, before it got integrated into the Adobe Marketing Cloud in 2012.

When it comes to driving internet users to a website, nothing beats organic search, according to data from BrightEdge that reveals that organic search drove 51% of website traffic referrals worldwide during June and July 2014.

Security and public safety organizations shouldn’t waste resources anymore with the process of reviewing hours of video to identify and track people, NICE Systems announced recently, pointing out that time is money.

Kenshoo, the global leader in predictive marketing software, has been ranked as the top search engine marketing and social media marketing solution provider in Internet Retailer’s “2015 Leading Vendors to the Top 1000”. The Internet Retailer ranking of top solution providers offers a roadmap for online retailers searching for the e-commerce technologies and services preferred

The CMO Council and Adobe released their third annual “APAC Digital Marketing Performance Dashboard” this week, a study that seeks to identify where marketers are making improvements in their digital marketing efforts in APAC, as well as where challenges still exist.