September 2014 – Search Engine Marketing

More than ten years after its arrival, Net Promoter Score or NPS has now entered into a more sober growing phase, with questions generated both for and against it.

Initiated by the former president S. R. Nathan in 2004, YRP’s mission is to help ex-convicts to integrate in the local society. The annual Yellow Ribbon Run, the Project’s key flagship event, is aimed at raising awareness and triggering real actions of acceptance of ex-offenders into work, communities and families and is slated to be

Search engines have become essential for doing business, since hardly any Internet user can dispense with the use of search engines. Obviously, barely a user enters the URL directly into the browser or waives using a search engines entirely. The majority starts their search by typing in a keyword as they often do not have

It is highly recommended to use the SMART-method when formulating your SEO goals, as it defines much more clearly what your goals are and shows what actually is being achieved.

Whether it’s about increasing traffic, boosting conversion or maximizing revenue, bid optimization is one of the cornerstones of search engine advertising (SEA). Depending on the industry, publisher, device or region, the bidding strategies differ considerably as well.

SEO is permanently evolving, but certain basics stay the same: Whether a fashion shop, a travel portal or an online electronics supplier, decisive for the success of any online sales channel is, that its website appears on the first page of search results on Google & Co.

A cover story and opinion editorial in the Chief Marketing Officer (CMO) Council’s quarterly digital magazine indicates, that marketers are making great headway in building rapport with C-level peers and adding marketing technologies, that give them more clout and influence in their organizations.

The international communications consultancy Bell Pottinger has announced the appointment of a former senior British diplomat, Mark Canning, to bolster the company’s growth in Asia and counsel clients targeting markets in the region. He joins Bell Pottinger as a Senior Adviser after a distinguished career in the British diplomatic service. Mark Canning is a noted