September 2014 – Search Engine Marketing

The battle of the giants for the pole position as the number one online source for product search is gaining momentum. Many customers start their shopping spree on the Internet directly on Amazon – and that won’t really change in the future – especially since Amazon launched product ads in April as a response to […]

Lots of time has been spent on how to achieve viral campaigns in the past couple of years. Many articles and blog posts talk about the marketing genius needed to engineer a viral product launch. Very few are being specific about it. Most of them seem to assume that the benefits and risks are well

As the study “State of Retailing Online” of Shop.org and Forrester Research points out, search engine marketing (SEM) and advertising has always been and still is in high demand. According to their report, 85% of the dealers consider search engine marketing as a very effective tool for customer acquisition. Hence, online dealers spend most for

The digital world is teeming with information, yet a lot of it cannot be found via search engines or only after many hours of painstakingly surfing the net. The innovative company Fuuzle fills this gap.

Google already introduced a tool for advertisers to upgrade to Shopping campaigns quickly and easily. So “If you’ve already upgraded, then you’re all set”, writes Eric Tholomé, Director of Product Management, Google Shopping on the company’s official blog for news, tips and information on AdWords. “If you haven’t upgraded yet and don’t do it by

User-friendliness, responsive web design, concise URLs and quality content are important cornerstones of successful search engine optimization, because being listed on top means getting clicked and bought. Search engine optimization (SEO) makes it possible and mobile devices play an increasingly important role here. In order to succeed in mobile SEO, the Web Content Management (WCM)

Due to so-called brandbidders, well known brands lose millions annually, although through proper management up to 80% of keyword thieves could be kept at bay.

In the future Google wants to provide answers to specific questions – which is why the practice of keyword-based search will soon belong to the past – and industry experts already predict that semantic search will be standard by the year 2020.

Publicis Groupe and Adobe announced a strategic partnership to deliver the Publicis Groupe Always-On Platform™, the first end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts.