June 2013 – Search Engine & Performance Marketing

According to Altimeter‘s 26-page report “Converged Media Imperative“, advertising, or paid media has traditionally led marketing initiatives, both online and off, but advertising no longer works as effectively as it did unless bolstered by additional marketing channels – owned and earned media – which are vital to campaigns, and help to amplify and spread brand […]

CommunicAsia2013, EnterpriseIT2013 and BroadcastAsia2013, the most relevant and largest industry event of its kind in Asia, closed after a week of fulfilling business interactions and knowledge exchange amongst like-minded industry professionals. The four-day event, held from 18 to 21 June at the Marina Bay Sands, saw more than 51,000 attendees from 100 countries throng the

The exploding volume, complexity, diversity and velocity of big data have forced organizations to reconsider their approach to data management and re-evaluate their entire analytic portfolios.

Challenging and highly competitive business environments. Channel proliferation. The need to prove and improve marketing ROI. Budgets on the chopping block.

Now this is a campaign to get inspired by! The 19 Awards at Cannes Lions are well deserved – after all, the video ad is today the most viewed online video ad ever with over 165,000,000 views. Not only has the film been viewed in record numbers around the world, it is also the most

The brand new Marketing Performance Management Survey, conducted by ITSMA, VisionEdge Marketing and Forrester, found that even though marketers believe that the marketing organization’s ability to measure and report the contribution of its programs to the business has improved and the number of “A” marketers has had a slight upward trend, less than a third

Econometrics is the application of mathematical and statistical techniques to economics in the study of problems, the analysis of data, and the development and testing of theories and models.

In the recently published e-book „The Integrated Marketing Playbook“ by Filip Lauweres of IgnitionOne talks about the trends which will be key for bridging gaps in integrated marketing. He says that „going from the Internet to your website and from there to conversion is about bridging gaps. Every step of the way, people are dropping

In a personal conversation we can be straightforward and win our vis-à-vis over not just with words but with body language and eye contact. Getting sympathy, interest and action with the written word is, however, much more challenging.

Finance departments often criticize marketing’s inability to present a tangible ROI and use financial measures. It’s a common lament and one we’ve all heard. Rob Stuart, Executive Vice President & Publisher at CFO Publishing, in a recent conversation reminds us that CFOs expect marketers to come prepared to describe what their ROI is going to