June 2013 – Search Engine & Performance Marketing

Companies from across the globe continue to leverage CommunicAsia2013 and EnterpriseIT2013 as Asia’s most established infocomm technology (ICT) platform and meeting point for industry leaders to present their latest products and solutions.

The 4th Penguin update, a code name for a Google algorithm the company internally dubbed “2.0”, has been released two weeks ago (May 22, 2012). Penguin 2.0 aims at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using so called black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link

This week, one of our customers was completing their quarterly marketing report. She was wallowing in data as she attempted to complete nearly 500 input fields in her excel doc! I could sense her frustration. Five hundred fields, yikes!

Sitecore announced the availability of Sitecore 7 a few days ago, the newest release of the company’s unified software suite. The marketing solution offers the industry’s first search-based architecture, allowing CMOs and digital marketers to deliver a new level of relevant and personalized digital experiences to their audiences.

According to Digital Marketing Depot’s report PPC Campaign Management Tools in the Facebook Era (2. Edition), paid search is growing faster than display with a 12% higher growth rate, and nearly three quarters of agencies said that their clients run PPC campaigns on Facebook.

In the last two decades, marketing in the business world changed completely, introduced by the Internet’s triumphal march into companies, who can’t exist without it anymore. So it is not surprising that a bidding contest for the first place on the search engine result pages has developed, making Google indispensable for marketers, as the most

I have often been asked where great marketing talent can be found and how this talent can impact an organization’s marketing strategy.

Performance marketing is an integral part of the media mix and serves both customer acquisition and customer retention: whether you are using e-mail marketing, affiliate marketing, retargeting or search engine marketing, the instruments always pursue the objective of identifying measurable customer responses.

Simon Strand, a multi-award winning PR consultant from Sweden just sent us his interesting combination of thoughts on what could be the success formula for the next YouTube mega hit. When philosophizing about what could come next after “Gangnam Style” and “Harlem Shake”, he discovered a mysterious pattern in phenomena we don’t want to deprive

Havas Media China announced the appointment of Manfred Tsang as the Managing Director of their Shanghai office.