June 2013 – Search Engine & Performance Marketing

Marketers and advertisers are aware of the power of images and how they impact the viewer before he or she is able to make a conscious decision to look closer or not. A few days ago Google announced the beta launch of image extensions, which will allow advertisers to add new visual elements to search […]

According to Young Shi, Senior Program Manager at Bing, identifying what affected your ad’s performance is about to get simple, visual, and hopefully even fun. Just a few days ago Bing announced the pilot of the Change History Graph, a progressive approach to campaign analysis that visually connects your actions to your performance. You can

MAGNA GLOBAL predicts APAC growth will offset the stagnation in EMEA and North America. The new MAGNA GLOBAL advertising forecast analyzed media owner ad revenues in 73 markets worldwide.

In reviewing a number of marketing dashboards, it’s clear there are online metrics abound – from website metrics such as site visits, page views, open rates and click- throughs, to social media metrics such as fans, followers, likes and online rankings such as MOZ and Klout.

With each Google algorithm update the SEO world changes. Obviously, getting found and a good ranking is a constant concern of all web site operators. Searchenginewatch.com offers some valuable tips on how you can keep an eye on the most important factors you should keep checking at regular intervals to avoid that your ranking drops

Gary Olden, VP of Enterprise Sales at Direct Response writes in his article that „performance marketing has evolved to become much more comprehensive than yesterday’s basic affiliate program.

In addition to the premise-based, all-in-one IP phone system with unified communications and contact center capabilities, ShoreTel offers cloud-based communications.

SAP AG announced at last month’s CTIA 2013, SAP Consumer Insight 365, a pilot initiative of a new cloud-based offering that will unlock the value of big data, providing brands and market research and media companies with a new source of consumer insight.

Mobyaffiliates wrote an interesting article about mobile ad servers and supply side platforms (SSPs), so I hope the summary comes in useful.

A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.