July 2015: Real (Right)-Time Marketing

People are less and less willing to accept impersonal and general advertising messages due to increasing information overload of marketing communications across a constantly growing number of media. However, cross-media communication demands and requires new systems and tools, as in our digital era companies cannot succeed with the traditional communication media anymore.

Microsoft Corp. just announced the availability of Windows 10 as a free upgrade or with new PCs and tablets, which includes innovations such as Cortana, an Xbox app and Microsoft Edge for a familiar, yet more personal and productive, experience.

Brands can now easily engage their customers with Viber by using Nexmo’s Chat App API It is well known that Asia is mobile first, which means for marketers to be focused on mobile devices to find and reach their customers and chat apps, such as WeChat, Line, Viber, and WhatsApp in particular. Currently, WeChat, Line

What would you think about changing from static to dynamic e-mailings, in which you are still able to change the content after sending it? Wouldn’t it be great to be able to change the content of your newsletter depending on where, when, by whom and with what device the email is opened, creating a truly

Performing marketing in real-time requires a well planned calculated and orchestrated approach to a particular customer at a specific time and place and that is where the Bayesian probability could come into play, since it allows for decision making and market research evaluation under uncertainty and with limited data. Although considered impractical until the mid-1980s,

What says the first Cluetrain Manifesto? “Markets are conversations”, which implicates reciprocally that without talk there is no market. Beware of falling behind and work hard to earn trust and loyalty from clients and consumers, as trust and real-time marketing are interwoven.

Data Intensity announced the availability of Analytics1™, an end-to-end, cloud-based analytics and business intelligence (BI) solution. As an industry leader in analytics, business intelligence, and managed and cloud services for enterprise application and data management, the company combines best-of-breed technology, world-class services, a flexible business model, and deep rooted expertise gained from hundreds of successful

Although the acceptance for data-driven marketing is growing, many users still worry about protection of privacy. At least, this is the result of a representative study by the marketing tech provider Silverpop, titled “data-driven marketing: reality vs. customer demands”, which was carried out in March of this year.

Planet Retail’s recent report, titled The Future of Retail: 10 Trends of Tomorrow and featuring case studies from retailers around the globe, warns that retailers should begin preparing themselves for another few years of significant structural change.

Thanks to the mobile Internet, social networking and mobile technology, consumers are nowadays usually online. Now, in order for retailers to be able to compete in this omni-channel world, they need to take advantage of this “always on” culture, because the secret is all about offering the right product, at the right time, to the