July 2015: Real (Right)-Time Marketing

Last Mile Fulfilment Asia (LMFAsia) 2016, taking place from 3rd to 4th March 2016 at Singapore EXPO, will build on the breakthrough achieved in 2015 for seamless cross border eCommerce in Asia. The international event, dedicated to eCommerce fulfilment, will delve into critical cross-border fulfilment challenges faced by the eCommerce and Fulfilment industries and maximize […]

In times of real-time communications, companies have to have lightning-fast servers and systems that make the large amounts of data transparent and usable. In fact, experts believe that rapid scaling, combined with the proper use of IT across all industries, celebrates a triumph today, because cheap computing power, sensors and web applications, accelerate business models

Real-time data and analytics, as well as consumer connectivity, spotlight marketing with newly acquired relevance. Although it is always on a marketer’s mind to get attention through all the advertising noise, only real-time personalization seems to manage delivering targeted one-on-one communications to visitors, based on real-time behavior, interests, preferences, and data.

Singapore based data analytics consultancy Sparkline once again joins forces with Google and the Infocomm Development Authority (IDA) to equip fresh graduates with high in demand data analytics skills as part of the Squared Data & Analytics Programme. Sparkline is specialized in making businesses smarter, more efficient and profitable, by analysing a company’s online and

Did you know that the term “real-time marketing” has already been around for twenty years? In 1995, the marketing expert Regis McKenna published an article in the Harvard Business Journal using the current buzzword as the title. However, did we make much progress since then? Well, I am not so sure, only that people are

The growth of the eCommerce market is and remains unbroken, which is the reason why online retailers have to offer more than just attractive prices to differentiate themselves from competitors.

The leading CRM company Salesforce revealed in its recently published ‘State of Sales’, that sales has changed dramatically over the last few years. More than 2,300 sales leaders worldwide have been surveyed to examine the priorities, behaviors and technologies used by today’s sales teams.

PHD has launched its latest publication “Sentience: The Coming AI Revolution and the Implications for Marketing”, looking at the impact that AI will have upon the world of marketing.

Being able to react and act fast in today’s digital business environment is an important factor in order to stay competitive and profitable. However, the reaction time has gotten considerably shorter as well, particularly in competitive markets. In fact, speed has become the deciding factor there. Information gathering, data analysis and appropriate response in the

Everybody is talking about iBeacons, the small transmitters based on the energy-saving version of Bluetooth 4.0, the standard Bluetooth Low Energy (BLE). These small gizmos can be placed anywhere and send from there signals up to 30 meters to inform shoppers about special offers and promotions. However, an intelligent app needs to be installed on