Asian eMarketing lately met the energetic Founder and CEO of Unified Inbox, Toby Ruckert, for an interview to talk about the company’s patented UnificationEngine (more about it next week) and the web browser extension Outbox Pro, the company’s first product.
Outbox Pro: Smart solution to simplify and improve your social media activities Read More »
Early this year, Doc Searls and David Weinberger, two authors of the Cluetrain Manifesto of 1999, surprised with new theories on the future of the Internet. Asian eMarketing covered the New Clues partly in the May issue, but would like to dig a bit deeper. Already in the first edition 16 years ago, the authors
The trend of media shopping for online display advertising through automated systems in real-time will be big in Asia just like anywhere else. Although, according to the Asia Pacific Growth Management (APGM), the current RTB penetration across the region is still only at 5% of total display, that number will inevitably edge up moving forward
How to push the development of real-time advertising forward Read More »
Rocket Fuel, a leading programmatic media-buying platform at Big Data scale, powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. The company harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels.
Rocket Fuel goes beyond RTB exchanges by using advanced inventory and new data sources Read More »
Averna, the industry-leading developer of test solutions and services for communications and electronics device-makers worldwide, just launched the industry’s first radio frequency (RF) tool with real-time global navigation satellite system (GNSS) simulator, offering high-performance record-and-playback as well as real-time simulation in a cost-effective platform.
