It is well-known that a professional web shop includes a striking design which is supported by a strong brand language. In addition to that, an intuitive navigation with simple ordering process, a support forum and search engine friendly tools, as well as interfaces to key customer- and product data are required.
Typecasting customers in eCommerce to improve conversion – but how? Read More »
The cloud-based digital marketing provider, Silverpop, released “10 Tips for Developing Buyer Persona”, which can be incredibly useful to understand your customers better. The company is part of the IBM Marketing Cloud and uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time.
According to Beijing-based Web Presence in China (WPIC), an independent, full service digital marketing and IT development agency, black market trade in China continues to be a problem for international companies contending for a slice of the Mandarin pie. Without doubt, the market is huge, but when a new product is marketed, counterfeiter and trademark
Black market trade in China remains problematic for international companies Read More »
While engagement is a popular buzzword today, it is often misunderstood in commerce as an event rather than a state of being, Andy O’Dell explains in his article Buzzwords defined: 4 forms of customer engagement. He believes that “this traditional way of thinking about engagement is driven by lack of insight about what’s happening across
Customer engagement often misunderstood Read More »
The vast array of strategies available for use by today’s sellers can be overwhelming, if not downright intimidating. There is a constant bombardment of software offerings, buyer monitoring and management methodology, coupled with the need to remain in compliance with eCommerce’s intricate rules and policies.
How can sellers determine where their marketing dollars are best spent? Read More »
Beacons, or iBeacons are the latest technology being used to great effect in innovative retail and point-of-interest environments. You will rarely read an article about new retail, eCommerce or omnichannel strategy, without coming across a reference to Beacons. So what are these enigmatic devices, and why are they widely considered to be the future of
Looking at today’s business environment and how it is developing, I am wondering more and more often where today’s progressive digitalization will lead us. For around two decades I am watching the digital media and marketing scene in particular and have to say that the pace of innovations and new technologies entering the stage is
Successful digital salesmen are aware of the sales and marketing symbiosis Read More »
IEEE experts present their vision on how technology will play a crucial role in the future development and innovation of the retail industry, giving you in the following an impression on how you might shop in the future.
Shop ‘til you drop in the future: Even your most suppressed desires will be uncovered Read More »
The performance marketing technology company, Criteo released interesting data on Black Friday, Cyber Monday and “Bounceback Tuesday” shopping trends to help marketers navigate the consumers’ evolving path to purchase.
eCommerce takes over the entire shopping period, Criteo data reveals Read More »
“The right content, delivered in the right context, is what drives great commerce results”, is Sitecore’s mantra in its whitepaper “Commerce: It’s always personal. How context-driven content fuels sales growth”. The company is well-known for its ‘Experience Platform’ that empowers marketers to deliver personalized interactions that delight audiences, build loyalty and drive revenue.
Sitecore’s Top 5 tips for context-driven commerce Read More »
