November 2015 – eCommerce & Customer Lifetime

Cart abandonment can be looked at as a key defining metric that determines business success, therefore marketers are expected to spend ample to woo abandoners back. eMarketer states in one of its recent reports that cart abandonment emails are one of the most effective ways for retailers to get their message in front of consumers […]

New research from Adobe Digital Index is predicting China will lead the Asia Pacific region in online spending this holiday season with US$150 billion in sales forecast. China’s booming economy has led to the highest anticipated online spend in the region (55%), with nearly half of the country’s consumers surveyed (49%), predicting an increase in

In the digital age, customers always and everywhere have the opportunity to find product and service offers, and buy them at the push of a button. Although today’s conditions for online trading are perfect, it is in practice not so easy to convince customers. It is crucial to make the right offer, at the right

According to the latest study released by Experian Marketing Services Asia Pacific, the “Digital Consumer View 2015 (Asia)”, 74% of Asian consumers receive personalized mail. However, nearly three out of four consumers (70%) find the content irrelevant, in spite of marketers being aware of the need for personalized data; driving home the point that personalization

According to studies, our attention span in the year 2000 was still 12 seconds, but by now dropped to 8 seconds only, which means that brands must succeed even faster to get the attention of their customers and make their message stick in their minds immediately.

Rocket Internet’s new mobile classifieds app, Sparklist, revolutionizes the online shopping experience for second hand goods, by connecting the most relevant buyers to the most relevant sellers through proximity sensitive listings and eliminating the nuisance of lengthy commute times.

SY Lau, Senior Executive Vice President of Tencent and President of its Online Media Group (OMG), spoke at the 2015 Malaysia-China Entrepreneur Conference (MCEC), themed “Advancing the Modern Maritime Silk Road, Building a Harmonious ASEAN”, saying that Internet Plus represents a whole new mindset that can help overcome the challenges confronting the ASEAN today, especially

Cart abandonment emails are one way for retailers to get their message in front of consumers and get them to act, states eMarketer in one of its recent reports.

Lifecycle email marketing addresses the customer at every stage of the customer lifecycle with the respective matching, individualized content that does not necessarily have to be advertising, whereby the set-up of a long-term dialogue relationship is more important than generating short-term revenue.

AppNexus, a technology company whose cloud-based software platform enables and optimizes programmatic online advertising, launched its viewable marketplace, a new key platform capability that empowers buyers to transact only on viewable impressions via AppNexus Deals.