November 2015 – eCommerce & Customer Lifetime

B2B is expanding further and further into automating its marketing and functionality to deliver a personalized user experience which will drive sales and form new relationships with clients. However, many are still being slow to adopt this form of automation, creating an imbalance in the market with a few big players which are quick to […]

Email delivers the fastest and most accurate customer service in retail, far exceeding social media and other channels, according to new research from multichannel customer engagement software provider Eptica.

Switch Communications just announced that it is one of eight companies selected to join the Google for Work Partner Program and will be a ‘Recommended for Google Apps for Work’ service available on the Google Apps Marketplace for both SMB and enterprise customers.

RadiumOne’s first Southeast Asia release of ‘dark social’ trends shows that email and IM sharing is a larger consumer sharing channel than all public social network sharing combined.

Smartling, a company that uses technology to transform the way content is created and consumed, just released the results of a study that exposes the current state of multilingual marketing. The translation management software company polled more than 150 marketers at INBOUND 2015 to learn where their organizations stand in terms of targeting prospects and