May 2014 – Multichannel Marketing – SoLoMo

The current excitement about the fact that the iPhone 6 will likely be NFC-enabled, that Apple is testing an NFC-capable POS system based on the iPhone 5S in their own stores, and that the company is now putting its money on NFC, is obviously reason for a lot of talk and speculations. But the actual […]

SoLoMo picked up speed mainly due to the fast-growing location-based services (LBS). Through it the user can retrieve information about the current location with their mobile device via GPS (global positioning system). What originally served mainly as navigation, now can be used for increasingly richer location-based services, which is now called the SoLoMo movement. In

Location-based services (LBS) offer users the ability to share information or special offers in their immediate environment. In order to be able to do this, the location of the user is detected via the smartphone using GPS and based on the location data, the user then receives information on offers in his immediate environment. In

Yes, he seems to exist! He generates revenue with significant growth rates and can be observed on his digital path. He rates and comments on offers and can be reached in communities/networks or questioned on online panels. Marketers have never been as hot on his heels as now – the customer – and with mobile

The results from Havas Media Group’s 2013 Meaningful Brands statistically demonstrate that Meaningful Brands outperform the stock market by 120%. It demonstrates in hard financial terms, how the relationship between people and brands can benefit from measuring, communicating and delivering increased well-being.

“All That Matters”, Asia’s only business-to-business and business-to-fan experience, held over six days from 20 to 25 May in Singapore at The Ritz-Carlton Millenia, and Social Matters made its debut with two days of thought-provoking insights from industry players across the region. Over 25 of the world’s leading social media specialists and content creators gathered

An extensive line-up of product launches and showcases will elevate the excitement quotient at CommunicAsia2014 and EnterpriseIT2014, Asia’s most established ICT industry event. The shows are set to return to Marina Bay Sands Singapore from 17 – 20 June 2014 with a strong emphasis on mobility and connectivity, featuring cutting-edge technology updates and latest products

According to industry analysts, there will be 7.4 billion wireless devices worldwide by 2015, with more than a billion smartphones entering the global market over the next half decade. Bright prospects for SoLoMo, I believe, that will bring new momentum to the online as well as offline markets by opening up entire new business models.

There has been a busy “digital” week in Singapore with many events and shows going on at the same time. Yesterday, however, the annual Mobile Marketing Association Forum (MMA) Singapore 2014 featured a stellar line-up of speakers from brands, agencies, and technology companies. Held at the Grand Hyatt, the event gathered 250 delegates in a

In line of its core business of online sales, Rakuten, which has just opened its online store in Singapore in January of this year, held a panel event on the subject of effective E-Commerce Marketing.