May 2014 – Multichannel Marketing – SoLoMo

The term “Customer Journey” has a broad denotation in the marketing and communications industry as it encompasses all contact points of a customer with a product/service up to the sale. As that explanation is quite generic, I would like to contribute a bit more to a better understanding: Let’s clarify right from the beginning: Customer […]

SkuRun, a start-up technology company, launched its new comprehensive web site and unveiled the company’s new flagship product EnaBLE™, an end-to-end mobile marketing platform that will help convenience retailers engage customers where and when it matters most – at the gas pump and in the store.

SoLoMo can have many facets as you can easily see on the myriad of new SoLoMo platforms. In order to show SoLoMo in the present state, as well as possible future potentials, I want to illustrate a few practical examples:

Adobe just announced Adobe Voice, a new animated video app for iPad that gives anyone the ability to create and share engaging video stories.  Adobe Voice combines sound, graphics, photos and motion to make engaging video stories in minutes. It empowers people to inform, persuade or inspire others to action by using a combination of

Today more and more people can be reached at any time and in any place via smartphone, which is reason enough to use this channel to communicate with the customers. But especially for multi-channel retailers the smartphone offers the chance to identify previously anonymous clients through their cross-channel behavior and get to know them that

The Asian Marketing Effectiveness & Strategy Awards 2014 Award Winners The Asian Marketing Effectiveness & Strategy Award winners have been announced yesterday during a gala dinner at The St. Regis Singapore. Asia Pacific’s premier awards honouring clients and agencies for effective marketing strategies, has received a record number of entries this year.

A new type of Internet access (mobile), a converted focus (local), and greater involvement of the Internet in everyday life (social), brought new movement to the Internet market, which is captured with the neologism “SoLoMo”. Each of the three keywords it holds – social, local, mobile -represents an online area on its own, but their

For the 6th time the Mobile Marketing Association (MMA) Asia Pacific is holding its annual forum in Singapore that will take place this month on Thursday May 22, 2014 at The Grand Hyatt, Singapore.

All That Matters assembles a stellar roster of field-leading speakers this month – including Akon, Black Eyed Peas, Samsung, Ogilvy, Coca-Cola, Universal Music, YouTube, Unilever, William Morris Endeavor, Maker Studios, SingTel, Glassnote Entertainment Group and many more.