April 2014 – Mobile Marketing

As I reported last week, new technologies now allow retailers to use cellphone signals to track shoppers when they move around their store. The practice is controversial, and for sure we can expect a great deal of discussions, but it is increasingly widespread and for good reasons. In-store navigation simply seems to make a retailer’s […]

Smaato, the global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), just released its global mobile RTB Insights Report for Q1 2014. The report is in-depth analysis of worldwide exchange data, auctions, bids and impressions across Smaato’s SMX platform and showcases new data. It highlights the continued growth of mobile RTB

Just a few months into 2014, the mobile advertising industry is already showing signs of big shifts in mobile traffic and monetization patterns. Android has become the biggest platform globally for mobile ad traffic surpassing iOS, according to Opera Mediaworks’ Q1 2014 State of Mobile Advertising report. Android phones crept up to take the majority

IDC estimates in a new report that the worldwide enterprise market for Cloud-managed WLAN infrastructure and managed services is expected to reach $2.5 billion by 2018 and states that Cloud computing has shifted the paradigm of enterprise IT from being hardware driven to service driven.

McAfee has released two new tools – McAfee Web Gateway (MWG) and McAfee Heartbleed Detector app for Android – to help consumers stay safe from the Heartbleed Bug, the vulnerability in OpenSSL that has been discovered earlier this month.

No marketer can ignore the increasing prevalence of mobile devices in Asia and only those who understand the nuances of the mobile ecosystem, as opposed to the traditionally desktop-bound digital ecosystem, stand to reap the rewards.

Barely a term has generated such a buzz in recent days as the word “Beacon”. But what’s behind this buzzword? Is it just hype or a real game changer? In wireless networks, a beacon is a type of frame which is sent by the access point or WiFi router to indicate that it is on.

Muslim Pro, the comprehensive Islamic mobile application, just announced that it has reached more than 10 million downloads across 216 countries worldwide since its launch less than four years ago by Erwan Macé, the founder of Bitsmedia, who released it during Ramadan in August 2010.

Netbiscuits confirms its mission of helping organizations to reduce time and costs associated with building, testing and deploying mobile websites based on responsive web design principles, providing marketing professionals its award-winning Mobile Analytics tools for free.

According to a study by Forrester, 63% of all apps are found via search in the app store and downloaded there. With 1.7 million existing apps, it is therefore important to be as high up in the search results as possible as the search ranking is the second most important factor for app marketing after