April 2014 – Mobile Marketing

Yota

Yota Devices crowdsourced new user cases for world’s first dual-screen, always-on smartphone

Dedicated to developing and producing high-tech consumer LTE devices, Yota Devices gained international prominence with the introduction of YotaPhone, the world’s first dual-screen, always-on smartphone, which was named the Best of MWC 2014 by more than 20 media outlets. But, the company doesn’t rest on its laurels and recently started to make use of crowdsourcing […]

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Fireeye

A new variant of Android.MisoSMS infects users’ mobile phones and steals personal SMS contents

FireEye labs recently found a new variant of Android.MisoSMS, Android malware that steals users’ personal SMS contents. The previous discovery of Android.MisoSMS was known to perform exfiltration of confidential information from infected users to the command and control server. All incoming SMS messages were intercepted and sent to the CnC server using email.

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CMO_Mobile

CMO Council to announce best-practice resource on ‘Mobile Relationship Marketing’

The Chief Marketing Officer (CMO) Council just announce its second white paper in a four-part series on Tuesday, April 1, 2014. The series acts as a resource for marketers looking for best-practice examples of brands who are leading the charge in capitalizing on big data, mobile relationship marketing, loyalty and CMO/CIO alignment.

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Appointments & Announcements

Zinwave, a global provider of distributed antenna systems (DAS) for in-building cellular coverage, has expanded its commercial presence in Australasia in response to growing demand for “anywhere access” to Advanced Wireless Services (AWS) using MIMO (Multiple-Input-Multiple-Output) technology. In addition, the company recently announced to double its headcount within 12 months further to its acquisition by

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