April 2014 – Mobile Marketing

No other company is as closely examined and observed as Apple. With all eyes on each move it takes, there is certainly room for all kinds of rumors and speculation that fuel again news and imagination on new products, offers and technologies. And that for good reasons! Apple has often proven in the past that […]

According to a consumer study by global digital and technology agency DigitasLBi, consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience. DigitasLBi’s first-of-its-kind, proprietary research, entitled Connected Commerce – A Snapshot of the Modern Shopper, looks at the multiple screens and data streams that affect the purchase behavior of

Just last year, IBM launched its MobileFirst, a mobile strategy that enables clients to radically streamline and accelerate mobile adoption. IBM MobileFirst combines deep industry expertise with mobile, Big Data and analytics, cloud and social technologies to help organizations capture new markets and reach more people.

With an aim to empower advertisers and developers, award winning mobile ad exchange, Vserv.mobi just announced the launch of its data augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value gap across emerging markets as it enables RTB for its customers on both the demand and supply side of its exchange.

Logically, mobile search is important for the usability of mobile content for the same reasons as internet search engines became important to the usability of internet content. However, given the limitations of a mobile phone’s screen size and general navigability, mobile search may be the future, but desktop search is for now still expected to

Whenever a large-scale government budget is set, the economy of that country and international trade partners of that economy are affected. This is especially true of Singapore, an anchor of the at-large Asian continental economy and one of the most prosperous economies in the world. The country’s GDP rose 3.7% last year, marking a significant

According to Forrester Research’s recent annual mobile trends report, there will be more than two billion smartphones globally this year. Besides that, the firm not only predicts that mobile is becoming the new digital hub, but the bridge to the physical world, too. These are stalwart reasons why mobile devices will impact much more than

HootSuite’s latest Sina Weibo, Tencent Weibo, as well as Sina Weibo and Tencent Weibo Analytics apps by Klarity, empower customers to engage and measure the reach of their broader global audiences. The widely used social relationship platform is introducing the set of Chinese app integrations in its App Directory to broaden access for users in

The mobile ad platform, Opera Mediaworks, announced recently a new, unified end-to-end platform, servicing the entire advertising value chain, including advertisers, agencies, ad networks, DSPs (demand-side platforms), rich-media and video providers, SSPs (supply-side platforms) and publishers. This single platform also aligns under a single brand the various operating units — AdMarvel, Mobile Theory, 4th Screen

Microsoft just announced that it would begin offering advertising inventory on Skype for the first time in China, the Philippines and Thailand, helping brands take advantage of the growing popularity of Skype in these markets.