October 2015 – Mobile Marketing

In the digital world, we are often kind of ambivalent: On one hand, we want to use convenient and meaningful services, on the other hand we don’t want to give away our data or at least as little as possible. Although services such as Gmail or Facebook are used diligently when it comes to the […]

Adobe’s annual APAC Digital Marketing Performance Dashboard reveals a region in which digital transformation is reaching maturity levels in most countries, while businesses face a fresh challenge to integrate customer experience strategically across the organization’s touchpoints, under the guidance of a strong, visionary leader.

With over three million apps in the stores, you have to make sure that everything fits perfectly so that your app is found, not to mentioned downloaded and continually used. Fact is that he App Store search, as basis for users’ decision-making, is gaining more and more in importance. But what many marketers still forget,

Besides high quality standards in content, the usability of reading news on mobile devices is decisive to gain traction in an attractive and wide-reaching advertising environment for mobile campaigns preferred by users. Take a look at the following tips on how a mobile website should be designed to be most useful and marketable:

This week, KEYMILE presented XCC20, its new hybrid access- and transport platform for mission-critical networks, at the GITEX in Dubai, the largest ICT trade fair in the Middle East. MediaBuzz caught up with Stephan Hampel, Executive Director, APAC & MEA for KEYMILE GmbH, and Ünal Guzel, Managing Director of KEYMILE Systems JLT at GITEX to

IDC expects worldwide mobile payments to account for one trillion US dollars in value in 2017, up 124% from the less than $500 billion expected in 2015, with the Asia Pacific markets greatly contributing to this growth, as mCommerce transactions with remote payments take off across the region. The analysts believe further that the strongest

The greatest benefit of mobile deep linking is the ability for marketers and app developers to bring users directly into the specific location within their app with a dedicated link. Just as deep links have made the web more usable, mobile deep links will do the same for mobile apps.

The performance marketing technology company, Criteo, just released its Q3 2015 State of Mobile Commerce Report, that analyses industry wide trends on a quarterly basis to arm marketers with essential mobile commerce intelligence for engaging consumers and boosting sales.

Tableau Software just announced an entirely new mobile application, Vizable, designed to help people see and understand data with just an iPad. The free app was just unveiled at the 2015 Tableau Conference in Las Vegas by Tableau Vice President of Mobile and Strategic Growth, Dave Story.

Asian eMarketing recently met with Ragnar Kruse, CEO and co-founder of Smaato, who is in charge of the world’s largest independent mobile ad exchange. The company just announced the expansion of its industry-leading publisher platform SPX, a global, intelligent and free to use self-service platform, built to solve the mobile monetization challenge for mobile app