October 2015 – Mobile Marketing

MediaBUZZ recently had the opportunity to interview Rebecca Swift, Director of Creative Planning & Trends for Getty Images, during Spikes Asia, where she shared insights into “visual trends that spark creativity”. Working for the world’s largest photo agency, she is definitely the most seasoned person to evaluate which images attract the most attention in the […]

Mobile devices have become the most common method to shop on the Internet and it has never been easier to do so. But the more often shopping activities get paid by mobile, the more vulnerable this payment form becomes to hacker attacks – particularly for users connected via public Wi-Fi networks.

According to a report, published by TechSci Research “Global Mobile Satellite Services Market Forecast & Opportunities, 2020”, the global mobile satellite services market is projected to register revenues worth over USD3.2 billion through 2020. The report reveals that maritime industry is set to continue dominating the market with a stronger foothold in mobile satellite services

The new Asia Pacific Digital Factbook 2015, provides statistics and trends about mobile, web, social media, eCommerce, video, advertising, search, apps and just about every aspect of this region’s online marketing ecosystem. “The good news for Asia Pacific marketers is that, after years of rapid growth, we now have lots of just about everything! 2015

Entering the third edition, APAC Effie is recognized by advertisers and agencies as the gold symbol of marketing effectiveness in the region, a pre-eminent award that celebrates and awards ideas that work.

Advertising is basically all about the data and the attention of users, which in times of digitalization, however, is increasingly difficult to obtain. After all, users have recognized their power and learnt to make use of it. They want to consume content and pay with their data and their attention, whereby publishers are wondering how

Did you know that Adobe introduced at its Summit significant improvements in Adobe Mobile Services, including a fully integrated mobile app framework?

A new report “Connected Citizens – Managing Crisis” from Developing Telecoms, an online media channel that serves the information needs of telecom professionals in emerging markets, shows how mobile network coverage enables those directly impacted to collaborate in order to help themselves and others more quickly and effectively than external aid agencies.

With predictions of mobile ad spend reaching $100 billion in 2016 (51% of all digital expenditure) and doubling by 2019 to $196 billion (70% of all digital ad spend), mobile advertising is key for any marketer.

In the newest version of Opera Mini mobile browser for Android, users can for the first time switch between two different data compression modes: High and Extreme. With these two modes, users can optimize their data compression for different network conditions.