May 2016 – The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

People have a longing for content that’s conceptually and thematically tailored to them, creative, contextual, always accessible, recognizable and simply relevant and interesting. However, feeding an audience with the right mix seems often complicated and requires a certain strategical approach.

The Social Media Analytics platform Popular Chips Insights allows to monitor influencers and competitors on Instagram and gives marketers unique demographics data.

When traditional media organizations cross the line, editorially or commercially, they can expect a slap from government, the judiciary, their media colleagues or regulatory organizations, not to mention the general public, Vuelio states in its whitepaper: The Legal Guide to Bloggers, Vloggers and Media Relations. That’s why Vuelio rounded up all the laws, regulations and

ContentWise the personalization, discovery, analytics and metadata expert, today announced that Broadcast Asia will see it demonstrate how operators in the APAC region can take advantage of the regional growth of OTT through new integrated personalization solutions. ContentWise will be showcasing the latest release of its UX personalization software, ContentWise 5.4, as well as hosting

“At a time when authenticity is king and photography is the world’s language, nobody understands their combined power quite like photojournalists”, Getty Images highlighted when announcing to bring powerful, raw storytelling to Cannes Lions International Festival of Creativity with the panel: Unfiltered: Storytelling from the Frontline. However, credibility, integrity and creativity are not only essential

Digital storytelling is the practice of combining narrative with digital content, including images, sound, and video, to create a short movie, typically with a strong emotional component. Sophisticated digital stories can be interactive movies that include highly produced audio and visual effects, while basic digital story can just consist of a set of slides with

The concept of ‘leapfrogging’ – or the idea that by embracing modern systems, poorly developed areas can develop rapidly without the need to go through intermediary steps – has captured imaginations. With leapfrogging, new ways of thinking rapidly lead to new ways of doing and being – and new ways of competing.

Asia’s leading technology event unveils again best of breed technology, innovations, and thought leadership at Marina Bay Sands Singapore from 31 May – 3 June 2016.

Adobe just launched Adobe Spark, the only integrated web and mobile solution for creating and sharing impactful visual stories. Free and designed for everyday communications, Adobe Spark empowers anyone – including small businesses, social marketers and students – to create stunning visual content that engages audiences across multiple channels and looks great on any device.

Companies have many more options than in the past to build and give distinction to a brand digitally, although the behavioral patterns of potential customers constantly change with new technologies introduced. Who is interested today in a product or service, is usually doing research online in advance, rather than turning directly to the sales, and