May 2016 – The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

It is not pure altruism that triggers users to share certain content on the Internet with other people, but rather the opposite – a very selfish act of gratification. Creating and receiving a social status by being compared to others as a transmitter of new, interesting and innovative content on Facebook, or tweeting and re-tweeting […]

Storytelling brings marketing and communications closely together, besides helping companies to stand out with attention-grabbing content that kick-starts discussions. It is however undeniable that creating good stories takes lot of time. Asking, for instance, the following questions could assist you in starting off on the right foot:

Contextual marketing refers to online and mobile marketing that provides targeted advertising based on user information, such as the search terms they’re using or their recent web-browsing activities. The goal is to display ads to customers that promote products and services they seem to be interested in. The textbook example of such “contextual advertising” is

Many marketing executives are pinning their hope on influencers, wide-reaching bloggers with a high number of followers, as they expect theses influential bloggers to spread their messages convincingly with authenticity.

Global mobile marketing ad spending saw robust growth in 2015 and is expected to hit the $100 billion mark in 2016. Based on recent figures, many marketers believe that China and India will drive mobile marketing growth and innovation in Asia. However, while these are certainly the largest markets, it is Southeast Asia (SEA) which

Our passwords hold the keys to our digital lives. We use them to access bank accounts, medical records, private conversations and more. They may be easy to remember, and sometimes funny, but bad passwords aren’t as secure as they should be, and put users at risk. The problem is that simple, common passwords like these