May 2016 – The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

The sum of all experiences users make with a product is usually what shapes the branding. While in the past it was sufficient for a brand to praise itself to have an effect on the purchasing decisions of consumers, nowadays the products and their benefits to the lives of the customers, and the feeling they […]

MediaMath, creator of the TerminalOne Marketing Operating System for digital marketers, just revealed the findings of a study conducted by Forrester Consulting, “Programmatic: The Shifting Paradigm Of Digital Marketing.”

Brightcove, a leading provider of cloud services for video, announced a series of product enhancements and technology innovations for its industry-leading video platform, and gave a sneak peek of its upcoming roadmap for the remainder of the year, at its annual conference PLAY 2016.

Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run as it uses some clever neuroscience tricks to appeal to our subconscious minds.

SY Lau, Senior Executive Vice President of Tencent and President of its Online Media Group (OMG), delivered a speech and facilitated discussions at the Singapore Business Leaders Program (SBLP), under the topic of “Leadership in the Era of the Digital Economy.” Powered by more quantum leap innovations, the algorithm economy will ultimately further unleash the

As businesses seek to find their edge in today’s rapidly-evolving digital environment, delivering a consistent, personalized and seamless customer experience across multiple channels has become a top priority for many businesses, both large and small.

Content, enriched with images, is twice as likely passed on and shared than those without photos and gets much more attention than pure text, dozens of studies confirm. The word is out now that photography is an essential part of content marketing and good design is needed to establish long-term commitment.

Native ads are a type of promotional message that naturally interlocks with editorial content, aiming to position the image of the brand in the consumer’s mind and to drive the users to take a certain action. Since traditional display advertising, such as banners or pop-ups, are increasingly perceived as a nuisance and often simply ignored

Instagram is one of the fastest growing social networks which has surpassed Facebook by now among young users, since the service correlates exactly with the trends of visual communication without words, possibility of anonymity and full mobile use. Of course, Instagram is an interesting marketing channel for businesses as well, with its dedicated audience and

Internet advertising company AdAsia Holdings officially started the launch of its AdAsia Digital Platform, an advertising platform providing programmatic buying and integrated report management system, as well as its AdAsia Ad Network, an advertising network for Southeast Asia’s various local media and publishers.