October 2014 – Marketing Automation

The interest in personalized, automated marketing communications is undiminished and actually steadily increasing. Hence, providers of marketing automation solutions expand their offerings constantly with the users pocketing the benefits first and foremost. If you ask yourself what today’s businesses are dealing with and keeps them busy despite marketing automation, just continue reading:

Time is precious in today’s business world and not wasting any is kind of a prerequisite for staying competitive. Therefore, companies have to focus on campaign automation to engage customers more effectively and efficiently. It allows them to automate their marketing and email campaigns in order to free up more time for their strategy, since

According to Forrester Research, most organizations use only 12% of their data, leaving a wealth of untapped information across the enterprise that could be leveraged to make smarter decisions.

Have you seen the campaign by Hubspot named “The death by marketing automation” which was created in 2011? It states that through bad B2B email marketing your reach shrinks by approximately 15-20% per year. How can Hubspot make such a provocative statement?

Since marketing automation is mainly about easing and improving business performance, the newly published report of McAfee, titled Network Performance and Security, got our attention this week. The company’s report explores the challenges organizations face in deploying security protections while still maintaining an optimally performing network infrastructure.

Criteo announced the global availability of its cross-device advertising solution, which enables a single view of consumers’ shopping behavior across all devices to deliver precise, personalized ads with accuracy and scale.

“Lead scoring’ is described spot on by Jay Famico from SiriusDecisions as a “methodology used to rank prospects against a scale that shows the perceived value each lead represents to the organization”, based on behaviors (engagement) and demographics (fit). According to Jay Famico, the key benefits of an effective lead scoring model are:

Just as the quality of a good meal depends on the quality of the food used, the right ingredients are crucial to build a successful lead management strategy. Even simple dishes can meet the expectations of a gourmet, if prepared with quality ingredients. Hence, when building an integrated lead management with the involvement of marketing

Act-On Software, a company that delivers cloud-based integrated marketing automation software, points out in its whitepaper that marketing automation helps businesses to grow easily. With capabilities that span inbound and outbound marketing, CRM integration and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, qualified

Vserv, a leading mobile marketing platform across emerging markets, just announced a new business evolution and accompanying partnerships revolution., allowing Vserv to emerge as one of the leading companies that augments user profiles by connecting them with multiple sources like telcos, apps, offline partners and data management platforms (DMPs), to derive smart data.