October 2014 – Marketing Automation

Virtualization has reached a critical part of the telecommunications network, according to ASSIA CEO Dr. John Cioffi, who unveiled the company’s unique SDAN (Software Defined Access Network) solution designed for service providers globally, across all technologies and all vendor equipment types, from DSL to the latest fiber access.

A new study, published by the Chief Marketing Officer (CMO) Council and Tealium, the leader in real-time unified marketing solutions, finds strong links to suggest that improved business and marketing performance are directly related to having a formal roadmap for digital marketing technology acquisition, integration and data unification.

Ultrafast broadband that can enable the Internet of Everything, which includes 4K-video and cloud-based applications, has a growing presence as new statistics prove: For instance, a proportion of total world fixed broadband subscriptions reached a record 700.19 million this week.

Products and services are market-oriented based on customer needs just like conventional marketing in general. Due to the increase of technology, however, the success factors have changed. Of course, continuous success stands or falls with the uniqueness and persuasiveness of the offer. Moreover, relevance and response play an important role in real-time. Email, as a

Since its creation in 1997, RedEye has been developing single-customer-view databases and started employing behavioral email triggers in 2002 in order to integrate customer data and to generate individually relevant messages on this basis automatically. Over the years, the company gained abundant experience in marketing automation and therefore knows all too well that the B2C

Your campaign planning prior to an event has great impact on its success, and marketing automation systems can be the optimal campaign planning support and provide you with information about the conversion rates.

TO THE NEW, Asia’s leading digital solutions powerhouse, has launched their innovative VIDEO+ Solution at the MIPCOM 2014 in Cannes, France. The new solution innovatively integrates brand solutions, content creation, operations, cloud-based platform development and proprietary tools for marketing and analytics. The solution is designed to offer brands end-to-end digital video capabilities, enabling them to

Amobee announced that it has become a Twitter Marketing Platform Partner, launching Amobee for Twitter, a new solution running on the Amobee Digital Marketing Platform and using the cross channel Amobee DSP.

If there has been one universal truth of the television industry, it’s that content is the centerpiece of the consumer experience. Despite the simplicity of this statement, it’s more complicated than that. Having the right content is necessary, but success is now measured by how attainable that content is through numerous platforms and consumer devices,

Just the fact that your company implemented a marketing automation tool does not necessarily mean you now have a sophisticated communication strategy that provides complete information about specific leads and target groups to the sales team, a study confirmed, which was held by Sirius Decisions, a company specialized in analysis around sales and marketing in