October 2014 – Marketing Automation

As in any other department, time, budget and resources are limited in marketing and that is the main reason why a marketing automation system is convenient and comes into play.

Big data is on everyone’s lips. The amount of data, which is collected by companies, authorities and other institutions, is continuously growing.

According to one of eMarketer’s latest studies, total media spending will grow most quickly in Indonesia this year. Asia-Pacific will remain the fastest-growing region of the global economy over the next two years, according to the International Monetary Fund, driven by expanding manufacturing sectors that serve international markets, as well as a burgeoning middle class

Local Measure, the company that helps businesses understand and manage the social conversations and influencers at their locations, stores and event venues, merges local content, social media and mobile technology, to provide live access to data, rich content and analytics at a local level.

With a spectacular IPO last month, the Chinese company Alibaba has been slingshot into the public eye. The surprise was great and brought up the discussion how it could be possible for a Chinese company to compete in markets that have been firmly in the hands of ebay and Amazon for so long? In view

Whether phone, instant messenger (IM), email, Facebook or fax, we all have our preferred communication channels and these preferences are different from person to person: With business partners preferably via email, with friends via Skype, with parents via telephone and with classmates through Facebook. Based on the situation and the party you are dealing with,

Users nowadays are to be found in a variety of digital channels, which increases the complexity of the customer journey. Enterprises must be present in all those channels when they plan their campaigns, so that the user is guided systematically, through the use of the right incentives, to the touch points which lead to the

Sitecore®, the global leader in customer experience management, announced recently Sitecore 8, the next version of its flagship Sitecore® Experience Platform™. Sitecore 8 simplifies marketing by collecting and connecting data across channels, providing organizations with real-time access to a 360 degree view of every customer that interacts with their brand. The single platform tests and

Affiperf, Havas’ programmatic pure player, extends boundaries of programmatic buying with the introduction of the world’s first real-time, agnostic system to work across multiple Demand Side Platforms. With the launch of its “Affiperf Meta DSP” solution, the company is becoming the first in the world to offer brands the opportunity to operate seamlessly across multiple

Campaign and content agency Seven46 has announced that it is establishing a presence in Japan, led by Emiri Tokunaga who will help drive the company’s local business development. Tokyo-based Tokunaga is tasked with building on the company’s successful work in support of the winning Tokyo 2020 Olympic and Paralympic Games bid. Seven46 served as the