March 2017 – Social Media & Influencer Marketing

Social media is a kind of love-hate relationship since it can like you, share with you, and engage you in conversations, especially when content is created from a user-centric point of view, but also knock you for six, if you are not foresighted and careful.

Livestreaming is a powerful emotionalizing medium for its users and many want to share their experiences immediately with friends and acquaintances via social media. This automatically creates a link between the video content and other platforms, advertisers can make use of for their next campaigns.

According to Zenith’s recently published Advertising Expenditure Forecast, social media ad spend is the fastest growing segment of online advertising with a growth rate of 51% last year. The forecast estimates that spending on social media will reach $55 billion and that print media will be significantly behind with $50 billion. By 2019, Zenith’s experts

Smartphones are the go-to device for accessing the Internet throughout South East Asia and consumers expect fast performance of websites across all devices, according to the “State of the User Experience” research report released by Limelight Networks recently.

Just like viruses spread in nature, there is an initial starting point to communications in social networks triggered by so-called ‘alpha users’. They are key elements of any social networks and manage the connectivity of the core members of the community.

For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the “hype cycle” behind and became a common media business as any other where companies want to present themselves. But the question of how to do that is decisive, as people

With the increase in user numbers on social media, advertising effectiveness on these platforms increases simultaneously, opening up a new advertising channel –  the so-called “Influencer Marketing”.  However, since the Internet isn’t a right-free area, the question arises of respective legal risks when earning money as an influencer on a commercial level.

Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact, therefore have a clear advantage regarding branding. Usually, people who see that friends like a contribution, company or product news, most likely develop

Firms in Vietnam that use digital marketing channels are finding social networks and search engines most successful, eMarketer states in one of its latest research reports.

Intelliber Technologies introduced Socialyk earlier this year, the world’s first human centric, SaaS based, fully functional, end-to-end, demand and supply side networking platform.