March 2017 – Social Media & Influencer Marketing

The social media management platform Hootsuite acquired the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company.

Researchers at ESET, a global leader in proactive cybersecurity, have discovered 13 new Instagram credential stealers on the Google Play store and provided greater insight into the motivations behind their fraudulent schemes. Instagram users have recently been the target of several new credential stealing apps, appearing on Google Play as tools for either managing or

IBM announced it is collaborating with Unified Inbox, a Singapore-based intelligent IoT messaging company, to provide businesses with the world’s first intelligent ‘Internet of Things’ (IoT) messaging platform, using IBM Watson. IBM will also provide Unified Inbox, an IBM Cloud (Bluemix) partner, API and platform support.

Social networks and search engines are increasingly customizing our advertisements, contact networks and search results, making each user’s experience unique. But at least since Edward Snowden’s revelations, consumers started to be concerned about data collection and want to know why third parties are gathering information and for what reasons. Interestingly, many still seem to be

According to a survey by Bazaarvoice, the majority of millennials (84%) say online user-generated content influences their purchase and usage decisions. Indeed, open sourced content creation is a trend that continues to evolve and has supposedly been started by Nine Inch Nails with the release of a fan-made concert film in 2010.

To score with content on social networks, proper preparation is everything! Therefore, you might want to consider the following tips how to get the ball rolling with good social media content ideas:

Jamie Spencer impressed us already last year with his Social Media Keyboard Shortcut Cheat Sheet, that includes specific commands that would otherwise be accessible through a menu via a click of a mouse button.

AdParlor Asia launched Intelligence Tags™, a technology that uses artificial intelligence to test the creative effectiveness across a range of social ads, including images, videos, as well as unique formats such as GIFs, cinemagraphs, canvas ads and text.

Say goodbye to posting on social networks and waiting for comments, feedback and likes, as Wander is the new, better way of interacting with other people digitally.

If you still didn’t jump on the bandwagon of social media marketing, Wendy Suto’s list of benefits clearly speak for social media and are quite convincing to get started.