According to a recent GfK study, over a quarter (27%) of internet users strongly agreed that they are willing to share their personal data in exchange for benefits or rewards, while in contrast 19% were firmly unwilling to share their data.
More people are willing to share personal data in return for rewards Read More »
A new survey, conducted by Clutch, a B2B ratings and reviews firm, offers recommendations, based on original data, for small businesses’ social media endeavors in 2017.
A significant number of SMEs have not yet adopted social media Read More »
If it is used without prejudice, ‘Social Media Listening’ can be used by companies to the benefit of business development, sales support, or personnel and product development, to name a few.
Why ‘Social Media Listening’ is good for business Read More »
Influencer Marketing describes a marketing approach where a person’s awareness is used to pay more attention to a product or brand. It is settled somewhere between the recommendation of a friend and classic advertising. It’s a clever strategy, because in times of ad blockers and advertising blindness, more and more potential customers trust the opinion
With Influencer Marketing to success – what really matters Read More »
In social media channels, such as Facebook, Twitter or Instagram, it is no longer just about posting pictures and photos from the last party. Companies have been using these channels for a long time to communicate with their customers and promote their brand.
Using social media platforms for efficient growth Read More »
According to the APWG’s new Phishing Activity Trends Report, the number of phishing attacks in 2016 were the highest ever recorded with 1,220,523, representing an increase of 65% compared to the previous year.
2016 ended as the worst year for phishing attacks in history – social media is involved Read More »
If you love the spotlight and managed to enthuse a large following, you might be able to partner with large brands or even create your own fashion and beauty lines to sell via social media. Take Chiara Ferragni as an example, who is by now a Global Fashion Icon and lead judge of the Beauty
, a global digital agency, announced the appointment of MaryLynn O’Neil as Regional Resource Management and Recruitment Director, APAC, to further develop their growing pool of top digital talent in the region. MaryLynn O’Neil, Regional Resource Management & Recruitment Director, APAC, Essence In this role, O’Neil will lead talent recruitment for Essence’s Singapore, India, Australia
Appointments & Announcements Read More »
