July 2016 – Video Marketing & Advertising: Trends, Strategies & Potentials

Thanks to the Internet, moving images have evolved to an ubiquitous advertising format and there is evidence that each screen has its emotional added value and combined they increase campaign success.

The three most important performance figures for a website are the number of visitors, the time spent on the site, and the conversion. User-friendliness, engaging content, customer service and technical functionality hide behind these numbers.

SAP just launched its inaugural Asia Pacific Japan Digital Experience Report that reveals how some of the region’s largest brands perform in delivering the digital experiences their customers want. It offers detailed insights about customers’ digital expectations across 10 countries in the region and the ability of brands to meet them.

eMarketer.com conducted and published in recent weeks a number of research papers related to video consumption in the Asia Pacific region, which we have summarized in the following.

Video advertisements are more popular than ever as the rewards can be high for publishers and advertisers considering the move towards the consumption of video on multiple screens.

A giant humpback whale breaching the waves right in front of you is a magnificent sight – a once in a lifetime experience. Photographer Eric Smith recently captured such a sighting on camera, but it went viral for all the wrong reasons: as those aboard looked on in wonder, a man was flicking through Facebook

Alibaba’s success is no secret. From its humble beginnings in Jack Ma’s Hangzhou apartment, the company has evolved and grown into an e-commerce empire known internationally. What exactly is it about Alibaba that has enabled it to flourish? It’s all found in these 3 core factors and 4 subsidiary factors.

A new global survey from Irdeto, the world leader in digital platform security, and global analyst firm SNL Kagan, an offering of S&P Global Market Intelligence, found that video service providers, including pay TV and Over-The-Top (OTT) operators, and content producers around the world believe that one of the key drivers for operators’ implementation of

If you watch a lot of videos on your phone, you are probably excited to hear the good news that you can now download videos from some top video and social media websites to your phone with just a couple of taps on Opera Mini for Android.

High-quality online videos are generally well received by users as well as search engines. If the upload to video sharing sites such as YouTube or Vimeo is intelligently linked to the own website, good synergies in SEO can be generated: