Mobile video is expected to become one of the strongest growth areas, which is why more than half of video advertisers have increased their spending and prepare for the new challenges like cross-device targeting and attribution. According to the 2016 IAB Video Ad Spend Study, marketers and advertisers are spending on average more than $10 […]
Benchmarks and guidelines for Programmatic Video Buying Read More »
Opera Mediaworks just revealed the findings of a new report titled Mobile First Insights (MFI) in the APAC region, including Australia, India, Indonesia, Philippines, Malaysia, Thailand, and Vietnam.
According to Glenn Hower, Research Analyst for Parks Associates, the video services and delivery landscape has become incredibly complex, and concerns about piracy and password sharing is growing.
Irdeto gives operators complete control and independence in choosing security solutions Read More »
Hootsuite, the widely used platform for managing social media, has integrated Dropbox, Microsoft OneDrive, Box, Google Drive, and other content sources into the Hootsuite publishing platform. The new integrations will allow customers to access photos, gifs, and other digital assets directly from their cloud content repositories within Hootsuite, making it simple to access and publish
The Lisbon International Advertising Festival is the new global advertising festival located in Portugal, which also aims to be the most local of festivals, since the submitted work is always eligible to win a global award but also a regional one.
Lisbon International Advertising Festival extends entry deadline to the 12th of August Read More »
Moving images are popular among consumers as they provide information as well as entertainment. Besides this fact, marketers are convinced of the considerably increased buying incentive compared to still imagery and text and they should therefore react accordingly:
Video Marketing creates relevance, new customer contacts and more sales Read More »
Photo Caption: Dr Tony Tan Keng Yam, President of Singapore Addresses VIPs, dignitaries and guests at the World Cities Summit (WCS), Singapore International Water Week (SIWW) and the CleanEnviro Summit Singapore (CESS) Singapore’s President Tony Tan officially marked the start of the World Cities Summit (WCS), Singapore International Water Week (SIWW) and the CleanEnviro Summit
Cinemagraphs, a term that was supposedly coined in 2011 by two American photographers, who used the technique to animate their fashion and news photographs, act on the assumption of being a video but are made by taking a series of photographs or a video recording, using image editing software that composes the photographs or the
Cinemagraphs revive the animated GIFs Read More »
The media and advertising service company Publicitas just revealed the results of its first annual survey that asked advertisers, agencies and publishers what they expect from the future, and what they believe the next big technology leaps should be.
Publicitas’ first annual ‘Global Marketing Priorities’ survey Read More »
ion interactive, the leading provider of interactive content solutions, rolled out new ion platform capabilities to create and launch interactive versions of Vimeo, Brightcove, Ooyala and HTML5 videos. Its platform ties directly into the APIs of the video delivery networks, making the new interactive capabilities self-contained within ion.
