July 2016 – Video Marketing & Advertising: Trends, Strategies & Potentials

unruly

Outstream video advertising seems to be on the brink of becoming new standard

The video ad tech company Unruly announced last month its partnership with the independent advertising technology company AppNexus. This new co-operation manages to provide outstream video inventory at scale, since it combines the reach of AppNexus’ video buying platform with the quality and scale of Unruly’s viewable video SSP, UnrulyX, where 70% of views are

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90 seconds

Global cloud video production platform 90 Seconds celebrates its achievements

The global cloud video production platform, 90 Seconds, celebrates it first anniversary in the Lion City, as well as having worked with over 50 brands and agencies in Singapore and produced an incredible 900,000 minutes of video over the past year. The company allows brands to purchase, plan, shoot, edit and review video anywhere in

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wakeup

“Wake Up with The Economist” at Cannes Lions 2016 – Highlights

At Cannes Lions 2016 festival The Economist held a series of morning panel sessions, Wake Up with The Economist, featuring daily debate on the place of creativity in today’s world of business from chief marketing officers representing some of the world’s most prestigious brands.

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