July 2016 – Video Marketing & Advertising: Trends, Strategies & Potentials

In a highly interconnected world, in which we are flooded with information and our daily life is tightly organized, creatives decided to refocus on the essential by considering inspiring images that tell a story, evoke emotions and integrate the latest lifestyle trends.

The video ad tech company Unruly announced last month its partnership with the independent advertising technology company AppNexus. This new co-operation manages to provide outstream video inventory at scale, since it combines the reach of AppNexus’ video buying platform with the quality and scale of Unruly’s viewable video SSP, UnrulyX, where 70% of views are

The worlds of film and fiction writing have always contained fascinating predictions of how we would live in the future. Some have been way off, but Arthur C Clarke’s visions of the 21st Century were more perceptive than most.

Earlier this year, Dot Com Infoway (DCI), an Indian provider of offshore IT outsourcing solutions, published an infographic peppered with convincing arguments why visual content enjoys priority in social media and gains popularity among digital marketers.

The global cloud video production platform, 90 Seconds, celebrates it first anniversary in the Lion City, as well as having worked with over 50 brands and agencies in Singapore and produced an incredible 900,000 minutes of video over the past year. The company allows brands to purchase, plan, shoot, edit and review video anywhere in

The Lisbon International Advertising Festival has the pleasure to announce the Young Lisbon Category that aims at advertising students and young professionals up to 30 years of age.

At Cannes Lions 2016 festival The Economist held a series of morning panel sessions, Wake Up with The Economist, featuring daily debate on the place of creativity in today’s world of business from chief marketing officers representing some of the world’s most prestigious brands.