November 2013 – E-Commerce & Affiliate Marketing

E-commerce is growing enormously in the retail sector, making it more difficult to stand out of the crowd and knowing how to market an online shop the more important. In fact, with double-digit growth and record sales, e-commerce is considered to be the growth area of trade per se. As online shopping is steadily becoming […]

The terms of use and privacy statement of online shopping portals are in general extremely comprehensive and often too boring to be read. Hence, it brings up the suspicion that e-commerce sites are just eager to get acceptance of terms and conditions as part of doing business and to hedge their bets. Indeed, nearly three-quarters

In the past, enterprises approach security based on a basic set of assumptions – that blocking or filtering ports (and subsequently, URLs) is an effective way to stop unwanted and potentially dangerous traffic. However, we all know that the ways businesses use the Internet have evolved beyond the capabilities of port-based approaches to security. Today’s

The e-commerce industry is a prime target for DDoS attacks, especially during the Q4 online holiday shopping season. Industry analysts continue to keep a watchful eye on the impact of downtime brought about by DDoS attacks and other cyber-crimes against e-Commerce companies. Gartner, for instance, predicts a 10% growth in the financial impact that cybercrime

E-commerce is booming like never before as its predicted total turnover of $1.2 trillion revenue worldwide this year proves, representing an increase of 17%. The growth is mainly led by Asia Pacific with supposedly $388.8 billion in online sales this year, up nearly a quarter from 2012, according to eMarketer. In fact, the region is

Significant differences are starting to appear between Asia Pacific countries in the second annual Adobe APAC Digital Marketing Performance Dashboard, a research which the CMO Council, in partnership with Adobe, just released. The study paints a picture of a two-stroke regional approach to digital marketing, with some countries advancing with increased focus on analytics and

Affiliate marketing is one of the most important distribution channels for online services and retailers. However, this marketing tool is increasingly being targeted by fraudsters. But with the help of holistic campaign analysis software, analyzing the entire customer journey, some forms of fraud can be efficiently detected and prevented. Such a flexible software solution is,

According to PortioResearch, the total number of mobile applications users worldwide has been around 1.2 billion end of last year, and the firm believes that number will grow aggressively to reach 4.4 billion users by the end of 2017.

By now for customers, it is becoming increasingly attractive and natural to shop from home. This is not in the least due to the basic conditions, which have a positive effect on online shopping behavior: The technology is user-friendly, the cost of broadband Internet has fallen and mobile devices have simply become indispensable in our

For five years now, November 11 is D-Day for millions of Chinese shoppers to rush spending their money on e-commerce websites like Alibaba. Due to special discounts, Chinese consumers actually buy more online that day than Americans on Cyber Monday (the Monday after Thanksgiving) and Black Friday (the day after Thanksgiving) combined.