January 2015 – Digital Marketing Trends & Predictions

Dr. Torsten Schwarz, Germany’s Email Marketing guru, published his advices recently, emphasizing that it does not always have to be Big Data and omni-channel, but that sometimes even small things can make a big difference. Just make your decisions what you want to implement in 2015.

In August, Gartner has published its Hype Cycle for Emerging Technologies for the 20th time. Its central theme this year is ‘Digital Business’ and as usual it illustrates how a technology, IT method or management discipline, stacks up against others in terms of maturity. Expectations regarding the Internet of Things and wearables are currently particularly

The IEEE Computer Society identified key technology trends for 2015. Interestingly, the organization predicts that this year a number of technologies having their breakthrough, that previously have led more of a niche existence.

Intel® Security recently released its Threats Report and revealed its Threats Predictions for the new year. The report forecasts a 2015 threat landscape shaped by more attacks exploiting these standards, new attacks surfacing in mobile and Internet of Things (IoT), and increasingly sophisticated cyber espionage capabilities, including techniques capable of evading sandboxing detection technologies. According

No matter what kind of style you personally prefer, experience has taught us that lively and funky advertising usually wins the heart of the consumers, because spunky is better than shy, entertaining is better than boring, cheerful is better than showing no sense of humor, naughty is better than timid, and imaginative is better than

BT just announced that it is incorporating personalized video capabilities into its Cloud Contact portfolio of services, using industry-leading technology from Idomoo, which will enable businesses to send short, individually tailored, high-quality videos to millions of customers.

The preparation for SingEx’s inaugural trade conference and exhibition Last Mile Fulfilment Asia (LMFAsia) is in full swing and the countdown is on. About 1,500 trade attendees, delegates and exhibitors from the Asian region are expected to gather at MAX Atria @ Singapore EXPO on 19th & 20th March 2015.

After a reportedly successful launch in 16 countries, Ringo is now available in India, offering 90% savings on international calling by converting international calls to local calls.

Digital marketers are constantly struggling to keep up with new developments, a situation that encouraged Razorfish to take a deep dive into the qualitative and quantitative data of four international markets (USA, UK, China, Brazil) to examine which digital technology is shifting traditional brand-consumer relationships. As part of the study “Digital Dopamine”, the digital agency

Technology will give fraudsters an edge in 2015, but it will also provide new tools for organizations and investigators, according to three experts from the Association of Certified Fraud Examiners (ACFE) who were asked for their top fraud predictions for 2015. The experts (Gerald Zack, Bruce Dorris and Jacob Parks) weighed in on digital currencies,