January 2015 – Digital Marketing Trends & Predictions

Appier just published its latest Cross-Screen User Behavior Research Report that provides insights into how users interact with PCs, smartphones and tablets, and their engagement across different devices.

FileMaker, Inc., an Apple subsidiary, just launched the FileMaker Community, a free online resource for anyone interested in how to build custom business solutions for iPad, iPhone, Windows, Mac and the web. FileMaker delivers innovative software to create custom business solutions for iPad, iPhone, Windows, Mac and the web easily. Millions of people, from individuals

For commercial use of copyright-protected big data, it is usually a requirement to obtain the consent of the rights holder. It is important that information/data in itself is not covered by copyright law and hence the copyright restrictions do not apply to it. As far as no purely anonymous data is used, but instead data

Social media marketing enjoys great popularity both for the dialogue with the customer and as a content distribution platform. Yet, like all modern marketing channels, social media changes permanently, too. We reveal what is important for social media marketers in 2015.

Nearly one billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015, according to a new forecast from eMarketer, who for the first time breaks down mobile phone Facebook users by country.

In 2015, the Internet continues to connect the virtual and real world at breakneck speed, but I will not talk about Embedded Systems and the Internet of Things at this point. Instead, keywords such as flexibility, individuality, or cross-border cooperation are coming to my mind, which I believe will dominate the future of digital marketing

Without doubts, beacons unlock the best of digital marketing at retail, if we brush aside privacy issues and the digital path of customer engagement by using a beacons framework looks promising. From enhanced point of sale to self-check-out to engaging customers to heat mapping store traffic–nearly every vendor is interested in tying the technology to

Unified Communications (UC) has compelling advantages over on-premises UC solutions and therefore Frost&Sullivan analysts expect 2015 to be a breakthrough year for cloud UC solutions – especially due to several new trends, including UC-enabled “everything” services, UC enriched mobility, and the maturing of cloud infrastructures to handle cloud UC services.

The payment remains the crux of the matter in eCommerce in terms of conversion, as an extensive study by Sage Pay just recently proved, besides revealing that social media is currently one of the most popular marketing tools. Online social selling has already revolutionized trading in dozens of business sectors, and Indoogoo is set to

Video and visual technologies are becoming increasingly important for interacting with customers and each other, according to Gartner, Inc., whose analysts predict that by 2017, live video broadcasting will be the new “selfie” and recommends that product managers start creating a “visual” strategy straight away to accommodate this trend.