January 2015 – Digital Marketing Trends & Predictions

According to new figures from eMarketer, advertisers will spend worldwide $592.43 billion in 2015, which is an increase of 6.0% over 2014. Currently, the top five spenders in each advertising category—total paid media, digital and mobile—are the US, China, Japan, Germany and the UK.

Frost & Sullivan predicts digital disruption to be the norm across industries as they look to transform to keep their business relevant amidst the ever-changing technological landscape. The analysts expects that enabling technologies such as low cost sensors, cloud computing, advanced data analytics and mobility will drive this revolution.

As 2015 fast approached, video collaboration has continued its trajectory as an essential business tool, delivering long-term strategic benefits such as increased employee engagement and cost optimization. According to research, video conferencing is expected to be the world’s most preferred method of collaboration by 2016. The progression of video technology and overall user experience today,

SSH Communications Security announced the expansion of its marketing team with the addition of Timi Petersen as chief marketing officer and Max Nyman as vice president of global marketing. Both new hires bring a depth of international experience and marketing expertise to their roles: • Timi Petersen is responsible for brand development, content creation, and