January 2015 – Digital Marketing Trends & Predictions

According to Silverpop’s predictions, customers and prospects will be shopping online and engaging with businesses through mobile and social media more than ever in 2015, whereby email will still be the preferred method for receiving content from companies. People expect this content to be engaging and personalized — nearly 60% say they will not even […]

At the opening of the World Economic Forum Annual Meeting in Davos, Switzerland last week, PwC released its 18th Annual Global CEO Survey, revealing that fewer CEOs than last year think global economic growth will improve over the next 12 months, whereby CEOs in ASEAN are the most confident and Russia’s CEOs the most pessimistic.

We covered McAfee Labs’ 2015 Threats Predictions report earlier this month that nimbly depicted increased cyber-attacks and espionage, as well as new strategies from hackers to hide their tracks and steal sensitive data. In the following, however, we present you CyberArk’s interesting security predictions for 2015, which use quite a different approach for their forecasts

The world’s No. 1 CRM company, Salesforce.com, released its 2015 State of Marketing report, based on a survey of more than 5,000 marketers globally. The second annual report revealed marketers plan to increase investments in social media advertising, social media marketing, location-based mobile tracking, mobile apps and email marketing in an effort to create cohesive

We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. This change has been happening around the world, but

adMingle, Europe’s premier social media influencer network, has launched as Singapore’s first influencer marketing network and intends to change the way agencies and businesses advertise across social media and instant messaging apps.

“Digital storytelling” describes the practice of using digital tools to tell a story, hence, you can look at it as a kind of modern extension of the ancient art of storytelling, now interwoven with digitized still and moving images as well as sound that make story telling even more impressive with interactive elements.

Mobile network operators across Asia have been urged to make 2015 the year of CEM (Customer Experience Management) adoption, as they continue their fight for the retention of customers and improvements in average revenue per user (ARPU).

The digital media technology company Komli Media launched this week the Komli Brand in the region, offering display rich media and video solutions seamlessly across mobile, tablet, and desktop devices. With growing digital consumption in the region and audiences becoming increasingly demanding in the way they interact online, Komli Brand has been developed to offer

Vserv, a leading smart data led mobile marketing platform, announced the launch of Vserv Aqua Native, a dynamic native ad format powered by the Vserv Smart Data platform. Vserv Aqua Native is designed to facilitate a seamless experience for consumers on mobile, inclusive of ads. It displays ads that are customized for the environment, design